Loyola Hiring for Regional Director, Marketing – 00294933 at Maywood, Illinois Full Time

This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/ada/r/jobs/8427424 nEmployment Type: n

Full time nShift: n

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Directs all Marketing strategies, activities, execution for Loyola Medicine regional health system. Supervises the marketing managers and coordinates with other matrixed teams, including media relations, communications, digital marketing and video production to lead the department’s overall marketing success. In consultation with the Regional Vice President, Marketing, develops marketing plans to support the system’s strategic plan and growth strategy. Establishes appropriate project volume and market share metrics to monitor success and adapt strategy. Monitors marketing and related competitors through routine assessment. Maintains working knowledge in the health care industry of service delivery channels and promotional techniques that stimulate demand and build loyalty.

nEducation n

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Minimum: Bachelor’s Degree in Business, Marketing, Communications or related field.

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Preferred: Master’s Degree in Business, Marketing, Communications or related field.

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nExperience n

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Minimum: 7 years related experience, with increasing level of responsibility and budget management of $1 million or more.

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Preferred: 10 years related experience, with increasing level of responsibility and supervision of others, and budget management of $2 million or more.

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nRequired Skills and Abilities n

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Significant brand and service line advertising experience, with successful track record in the development and execution of marketing, advertising and digital promotions for both B2C (consumer marketing) and B2B (physician referral marketing) audiences.

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High level of interpersonal and business communication skills to interact and influence executive leadership, faculty, research scientists and department heads at all levels within the health system.

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5-7 years brand and strategic marketing experience.

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3-5 years management experience.

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nEssential Functions n

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Establishes work priorities; plans, directs and monitors workloads of marketing team. Provides leadership by setting objectives and ensuring effective communication between staff and clients.

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Works collaboratively with Regional VP of Marketing and creative teams on brand campaigns, including online, digital, out of home, social media and web advertising.

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Creates strategic marketing plans with clinical leadership, health system leadership, physician leaders and multidisciplinary groups.

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Proposes short- and long-term marketing campaigns and creative strategies that are service line focused and support the health system’s brand position.

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Tightly manages budgets, monitors ROI of marketing investments, and uses industry standards to monitor performance for the volume and quality of services.

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Maintains good rapport and cooperative relationships. Approaches conflict in a constructive manner. Helps to identify problems, offer solutions, and participate in their resolution.

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Inspires marketing colleagues and provides coaching, mentoring and professional growth opportunities. Completes annual reviews on time and makes recommendation for advanced assignments.

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Oversees customer-based market research and assesses service line and brand development needs. Leverages corporate tools to enhance customer knowledge as warranted.

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Participates in the design and creative process to identify new strategies for building and promoting the public and stakeholder image.

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Evaluates, selects and manages vendor relationships, following organizational processes for contracts.

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Maintains the confidentiality of information acquired pertaining to patient, p ysicians, colleagues, and visitors to the health system.

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Behaves in accordance with the Mission, Vision and Values of the organization.

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Assumes responsibility for performance of job duties in the safest possible manner, to assure personal safety and that of coworkers, and to report all preventable hazards and unsafe practices immediately to management.

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nTrinity Health’s Commitment to Diversity and Inclusion n

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Trinity Health employs about 133,000 colleagues at dozens of hospitals and hundreds of health centers in 22 states. Because we serve diverse populations, our colleagues are trained to recognize the cultural beliefs, values, traditions, language preferences, and health practices of the communities that we serve and to apply that knowledge to produce positive health outcomes. We also recognize that each of us has a different way of thinking and perceiving our world and that these differences often lead to innovative solutions.

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Trinity Health’s dedication to diversity includes a unified workforce (through training and education, recruitment, retention and development), commitment and accountability, communication, community partnerships, and supplier diversity.