What You Need To Know
Overview
The Sales Consultant represents Southern Glazer’s in the market as a member of the Southern Glazer’s family. This individual is passionate, innovative, and self-motivated with a business-oriented and customer-focused mindset. The Sales Consultant’s primary responsibilities are to visit the customer, have the right consultative sales conversations, and increase sales revenue. Face-to-face consultative selling built on trusting relationships drives maximum value to our customer and supplier partners as well as to the SGWS organization.
Primary Responsibilities
Build positive, credible, lasting customer relationships based on trust
Discover and identify customer business growth needs
Develop a customer business growth plan for each account and build a pipeline of selling opportunities to drive incremental sales above base business
Analyze data and insights to increase sales, grow customer business, and better achieve objectives
Regularly and consistently pre-plan account visits with an agenda, service purpose, and selling opportunities documented in CRM (Proof)
Prioritize sales activities to achieve objectives based on each customer business growth plan
Visit accounts regularly, capture visit notes, and build visit plans considering previous visit outcomes and document in CRM (Proof)
Maintain deep knowledge of SGWS products and correctly present and position them in each account
Propose selling solutions to each customer and win the sale using consultative selling skills
Achieve internal SGWS and supplier objectives as prioritized by management
Manage customer issue resolution, seek additional opportunities to support the customer’s needs, and support business growth by providing customers with useful information and guidance
Adapt the selling approach based on each customer’s buying styles and individual business needs
Be knowledgeable and experienced in all accounts staying current with what competitors are offering and how SGWS products are positioned relative to the competition
Document and maintain account- and customer-specific information in CRM (Proof)
Participate in sales meetings, on-site training, and supplier events as required
Perform other duties as assigne
ReferenceNumber: 4468
Category: Sales
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Southern Glazer’s Wine and Spirits provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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