Responsibilities:
Work across the organization to enrich existing content and products, develop new content-based initiatives and work closely with the sales and marketing teams to optimize multi-platform revenue
Lead the Race and Culture unit to oversee the OTV group’s coverage of underrepresented communities and ensure our news programming properly reflects the diversity of their audiences
Define and execute plans to build scale and effectively grow audiences via innovative data-driven content and product strategies, as well as multi-platform partnerships that expand distribution and, as a result, realize new monetization opportunities
Develop and manage digital and social media content initiatives that encourage tune-in, expand audience reach and grow revenue across regions
Drive viewer engagement and show awareness, expand audience share, create and develop alternative revenue streams
Develop original digital content to provide support and context to local stations’ digital presence and to increase the appeal of local news stories in multiple DMAs
Basic Qualifications:
A track record of leading digital content teams to produce compelling, brand appropriate and commercially viable original content
Relevant experience in leadership roles producing high-quality content in a News organization
Demonstrated experience championing diversity, equity and inclusion
Experience developing strategies and executing successful implementation through partnership with stakeholders and guidance of teams under direct supervision
Excellent communication and interpersonal skills that demonstrate a collaborative mindset
Aptitude to manage back-end technical teams in support of content operations
A minimum of 12 – 15 years of progressive entertainment, broadcasting or equivalent experience
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