adidas Looking for Manager Brand Comms Running/Training at Área metropolitana de Ciudad de México Full Time

Execute the Market Brand Strategy locally and ensure consistent execution in country sub-units (if applicable) through integrated plans across all communication channels supporting brand and category objectives.

Key Responsibilities

• Set Brand objectives in accordance with Brand KPI direction provided in the Global Brand Strategy, cascaded by the Market to ensure construction towards ONE LAM objectives
• Drive the consolidated approach alignment with x-functional departments and categories and Brand Communications team to facilitate execution of marketing initiatives, overseeing all creative output across the adidas brand in all marketing channels to guarantee aligned activation
• Own all country related running-training category communication and implementation topics to maximize the brand voice, and ensure running-training category opportunities are fully exploited.
• Drive the execution of all communication campaigns- specific to dedicated category to ensure that all projects are OTIF
• Monitor execution locally and in Country sub-units (where applicable) to gain insights to provide feedback to Market
• Generate a framework for performance to set clear expectations with the team
• Manage MWB for the category to ensure all implementations comply with approved plans following investment behind global priorities
• Brief and manage internal and/or external resources for creating locally needed category specific marketing tools (Exceptional) previously aligned with Market to stay within ONE LAM calendar and strategy
• partner activation: Support planning and execute communication to activate partners channels (athletes, symbols, artist and influencers)
• Ensure best in class consumer journeys by connecting comms experiences to adidas ecosystem (.com, app, dtc and whsl)
• Stay on top of industry trends and consumer behavior and feed the insight back into leadership and wider team brand activation team
• Plan and coordinate content production to support the brand and category calendars

Key Relationships

• Country Brand Activation (Brand Comms, Digital Activation, Omni-Channel Marketing, Newsroom, Culture Marketing, Sports Marketing)
• eCommerce
• Finance
• Regional Brand Activation teamRegional Running BU team
• External partners (Agencies, media)

Knowledge Skills And Abilities

• Experienced in job and fully qualified/trained
• Combined broad theoretical and practical knowledge incl. company policies and practices

Requisite Education And Experience / Minimum Qualifications

• 5 years experience in communication
• Minimum 1 year informal management experience required