adidas Looking for Manager In-Store Concept & Activations at Área metropolitana de Ciudad de México Full Time

Purpose & Overall Relevance for the Organization

Ensure flawless execution of all the In-Store Communication materials, activations /consumer experiences for adidas, by creating brand and product engagement across all Own Retail Stores. 

Execute based on Global/Market guidelines for activations/implementations in Country directed to consumers. Implement all marketing aspects for a best-practice trade experience.

Key Responsibilities

• Generate support for all the ISC activities planned with global/regional and local business channel teams to ensure the brand is executed in the right way.                     
• Develop yearly execution plan of the campaigns and long term ISC following ONE CALENDAR to ensure flawless execution of all the yearly initiatives.
• Generate communication with internal and external stakeholders to ensure alignment and target reach.
• Manage the assigned budget and on-going budget tracking to ensure efficient use of resources which are aligned to our business objectives.   
• Influence market ISC team providing feedback of country needs to regional team to ensure local business needs are covered.                             
• Collaborate with all the areas in DTC marketing to ensure the correct landing of the seasonal plans lead by Retail Marketing.                         
• Lead, participate and prepare relevant information in internal meetings: Retail Weekly, Omni Monthly, DTC FLM, BAM, LAM MM, Halo Doors Meeting, S&MM, Kick-offs, Sign Off Meetings, Omni Channel seasonal workshops.                                       
• Lead and act as a business contact for external parties (agencies and suppliers) to ensure adidas needs and interests are covered

Key Relationships

• Strong stakeholders’ management to create 360° plans with all marketing and DTC areas (Brand, SPOMA, Newsroom, EIM, VM, Trade Mkt, CTC´s, OPS, RE, B&T & SA)
• Global and Regional counterparts’ management.

Knowledge Skills And Abilities

• People management skills.
• Fluent English.
• Advanced Microsoft package.
• Possess a strong set of skills acquired through advanced training, study and experience.
• Broad & deep knowledge in own functional area, combining with broad knowledge of other areas.