Advocate Media USA Hiring For Digital Strategist at Portland, ME, United States , United States Full Time

Job Description

Join our team of fun, creative professionals in a collaborative environment who are passionate about helping companies and organizations grow and contribute to Maine’s beauty, prosperity, and greatness. Who are we? Advocate Media USA is focused on media properties in Maine that rely on connected communities of trade professionals and enthusiastic consumers. We publish two iconic magazines about the state—Maine magazine and Maine Home+Design—along with associated digital and social media platforms, and we are creators and producers of innovative, forward-thinking events. At the heart of the company, we are business and community connectors in the state of Maine.Position Overview: The digital strategist ensures that our digital properties are engaging, financially viable, accurate, and adhere to our editorial vision. Manages digital assets including social media pages and websites; assists with production and sales of digital advertising products; strategizes how to increase traffic and sales on our websites; translates our content to digital platforms while maintaining our editorial vision; creates content that serves as a resource for our followers and reader; and manages sponsored digital production calendar.Responsibilities:

• Ensure websites and web content adheres to style guide and brand standards for both Maine and Maine Home+Design, while optimizing for UX, UI and SEO.

• Collaborate with Creative Director and editorial team on social media strategy.

• Coordinate and execute content calendars across various social media platforms, providing content that aligns with each publication’s core audience.

• Stay up to date on and research best practices to drive engagement; implement changes to posting schedules and strategies, as necessary, to maximize growth.

• Collaborate with Creative Director to ensure consistency in our brands across all digital platforms.

• Track and report on digital analytics across websites, social media platforms and digital ad sales

• Create monthly emails for sponsored content, publisher notes, and other promotional emails.

• Support sales team with updated market trends, particularly for digital advertising and sales.

Qualifications:

• Minimum of 3 years professional experience in a digital manager / digital marketing role.

• Expertise in website management and digital analytics. Experience with Google Analytics, Google Ad Manager, Facebook Insights, Instagram Analytics and WordPress.

• Strong organizational and communication skills.

• Ability to effectively juggle multiple deadlines.

• Detail-driven with a sharp eye for accuracy.

• An admirable work ethic, proven time-management skills, and an obsession with producing top-quality work.

• Must possess a clear and clean drivers’ license and have dependable transportation.

Schedule: M-F / Hybrid Office + RemoteAdvocate Media USA, Inc. is an Equal Opportunity Employer and does not discriminate on the basis of an individual’s sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Job Type: Full-timeBenefits:

• Dental insurance
• Health insurance

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Associate (Preferred)

Experience:

• Social media management: 1 year (Preferred)
• Google Analytics: 1 year (Preferred)
• Website management: 1 year (Preferred)

License/Certification:

• Driver’s License (Required)

Work Location: One location