Altice USA Hiring For Dir Content Management at Long Island City, NY, United States , United States Full Time

Job Description

Overview:

Altice USA is a cutting-edge communications, media, and tech company. We connect people to what matters most to them; texting with friends, advertising that resonates, or binge watching their favorite show. Our differentiated approach centers around technologies that push the envelope and deliver the ultimate customer experience. We’re building a workforce that attracts and retains the best talent, not only to meet the needs of our customers, but that also reflects the diverse communities we serve. We’re not the only ones who have seen it; we’ve recently been recognized by Forbes as one of America’s Best Employers as well as by the Human Rights Campaign, DiversityInc Magazine, and Cablefax for our diversity & inclusion program.
Responsibilities:

The Director of Content Strategy’s primary focus is to drive brand consideration, customer acquisition, and customer retention by delivering best-in-class digital experiences on Altice Mobile’s consumer site (alticemobile.com). The role will be tasked with leading Altice Mobile’s site content strategy, helping identify what content needs to be developed, planning how that content should be created, and managing the brand voice. This includes the development and management of a content calendar, including audience-specific product & service marquees, videos, quizzes, calculators, and other marketing initiatives to ensure the delivery of optimal content to targeted audiences and mindsets.

The ideal candidate combines creativity and strategic thinking, and knows how to connect content and digital experiences directly to business growth objectives. Applicants should be familiar with how websites are built and have an eye for catching bugs while producing great-looking web page layouts. This job requires a large amount of work with the cross-functional teams including Devices, Marketing, Creative Services, Analytics, OEMs and more to drive the acquisition and retention content strategies for Altice Mobile that are based on data and insights.

Responsibilities

• Oversee the development of unique content experiences for target audiences to drive engagement and orders. Leverage audience insights to inform ideation; develop consistent cadence of A/B testing workflow to drive performance
• Manage and prioritize all requests for site content, resourcing creative services and external vendors where needed, to produce high-performing content within required deadlines.
• Inspire, manage, and grow a team of copywriters, UX/UI designers, QA analysts, and content managers to ensure the quality and relevancy of all site content.
• Establish content frameworks that enable the teams to hold content to high standards of clarity and style, maintaining brand consistency.
• Partner with the Vice President of Mobile & the Director of Devices to guide executive-level problem-solving regarding audiences for media buying, digital channel personalization (both app and web), AB testing and targeted campaign effectiveness.
• Manage multiple projects in a manner that focuses the team and drives results
• Collaborate cross-functionally to ensure a seamless end-to-end content experience for users. Work cross-functionally with marketing, creative services, and analytics teams, and across the company (e.g. with product and mobile departments), to drive alignment on narrative, messaging, and content.

Qualifications:

• 7+ years of ecommerce and/or wireless content marketing experience managing and executing content strategy, content structures, and content development
• Minimum 3 years of experience managing direct reports and a track record of building and leading high performing teams
• Comprehensive digital marketing experience with deep understanding of web standards and the relationship between content, visual design, and user experiences
• Demonstrated success leading content development and programming
• Experience developing web business requirements, information architecture and wireframes for digital marketing campaigns
• Expertise leveraging research, performance data, and user insights to make data-informed decisions while driving innovative creative strategies
• Willingness to jump in and develop content when needed and comfort working in a CMS when necessary
• Ability to think strategically, and able to balance long-term strategy with short-term results
• Bachelor’s degree or equivalent experience

Altice USA is an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.

Altice USA, Inc. collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.