American Express Hiring for Manager/ Sr Manager, Vendor Lead Generation Marketing at Olympia Full Time

Description

The Lead Generation, Nurture and Enablement (LGNE) team is part of the Prospect Marketing organization in Global Commercial Services. This team is focused on being essential to the US SME Sales & Marketing distribution engine by providing high octane fuel to create new customer relationships. Annually, this team contributes more than 50% of Prospect Marketing’s annual goal.

The American Express Dialogic Demand Gen and Acquisition sits within LGNE and we are searching for a remarkable Demand Generation Marketer to drive the transformation of our vendor lead generation program. This marketer will be responsible for upskilling and leveraging a dialogic team of Sales Development Reps (SDRs) to saturate and qualify leads for the internal American Express field sales organization and add incremental value to the business.

Our ideal candidate is self-motivated, collaborative, analytical and will have a strong desire to hit targets.

In this role you will:

• Establish the channel foundation (budget, forecast and measurement) and benchmarks to develop a go forward plan.

• Partner with GCA to identify prospect outreach strategy.

• Transform the prospect experience through SDR’s training, upskilling, talk tracks, call listening, email content and field sales hand-off process.

• Define how the vendor qualifies leads and partners with internal sales experts to convert to customers.

• Work with analytics and capabilities teams to ensure we can accurately track the success of meetings generated.

• Identify valuable tools for the vendor to use and partner with product, compliance, and OE to compliantly gain access.

• You will develop the marketing and field sales engagement strategy.

• You will transform the channel to drive more deals.

Core Responsibilities

• Cultivate a deep understanding of vendor and sales performance to forecast, anticipate results, and identify opportunities to optimize.

• Develop internal strategy decks to articulate project plans, milestones and results.

• Partner with marketing SMEs to create, develop, and execute training, talk tracks, contest

• Partner with external vendor to understand SDR performance, and develop a POV on how to track, measure and anticipate results.

• Manage the channel budget to plan

• Collaborate across internal partners to provide vendor SDRs with new training, tools and capabilities.

• Oversee the launch of high visibility Project Sunshine strategy

• Establish and maintain a productive working relationship with Sales Leadership to ensure execution and efficient handling/tracking of qualified leads

• Interface with Field sales teams to facilitate sales experience and deliver signings

• Monitor performance against scorecard and make program adjustments to deliver on key metrics both at the Vendor and within the Field sales team

Skills we’re looking for

• Baseline knowledge of sales and marketing results pipelines

• Proven ability to build relationships across internal and external partners

• Appetite to test and learn

• Resourceful and can find answers in white space

• Creative problem-solving skills

• Drive to exceed goals and motivated by achieving measurable results

• Positive, energetic

• Collaborative team player

Qualifications

Qualifications

• A BA/BS degree

• 5 years of related lead generation marketing experience within a B2B SaaS organization

• Experience working and influencing cross-functionally and optimizing towards multiple KPIs

• Experience using analytical skills and data to drive actionable insights

• Experience managing complex projects

• Excellent project management skills

United States Only:

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That’s why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

If the role you are applying for is designated as hybrid or onsite, you will be required to demonstrate that you have completed your primary COVID-19 vaccination series (i.e. 2 doses for Moderna/Pfizer and 1 dose for J&J), in order to work in or visit any of our offices. This requirement is subject to legally required accommodations.

US Job Seekers/Employees – Click here to view the “ EEO is the Law ” poster and supplement and the Pay Transparency Policy Statement .

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

Job: Marketing

Primary Location: United States

Schedule Full-time

Req ID: 22026353