American Express Hiring for Senior Manager, Acquisition Innovation at New York, New York Full Time

Description

The US New Member Acquisition Team (NMA) strives to deliver sustained profitable growth by selling a holistic suite of products and services to an increasingly diverse set of prospects delivered through differentiated, personalized experiences that bring membership to life. Responsibilities include end to end marketing strategy and execution across proprietary channels for our US Consumer products, including Platinum and Gold. The team includes a group of talented, passionate marketers who rally to continuously attract high-value prospects and convert them into engaged customers.

The Senior Manager , Acquisition Innovation will join the broader Acquisition Strategy & Innovation team in the US New Member Acquisition organization. This broader team will house product marketing expertise as it relates to driving efficient acquisition and will serve as a trusted partner to product teams and channel owners. The Senior Manager will be responsible for developing, coordinating and implementing go-to-market strategies for New Product Launches and other strategic x-channel or x-product initiatives. This role will require close collaboration with a variety of teams including product, business development, customer marketing, NMA channel owners and NMA strategy and will require creativity and innovation to bring benefits or services to market. Recently, this team led the creation and execution of the go-to-market acquisition strategy for the July 2021 Platinum Card refresh.

Key Responsibilities:

• Marketing Plan Development : Collaborate with product, acquisition strategy, brand, channel and enablement teams to build creative go-to-market strategies which align with initiative goals and to facilitate implementation across every channel

• Stakeholder Communications: Lead internal communications to enable greater speed and agility and improve marketer and broader working team experience. Serve as the point for updates, strategic decisions, escalations and leadership updates at all levels. Stakeholders outside of NMA will include product, brand, customer marketing, new product development, business development, servicing, finance, analytics and legal and compliance

• Marketing Activation: Lead your immediate and cross-functional teams to deliver launches on time and jump in when custom needs and roadblocks arise

• Team Leadership : Lead at least one Senior Analyst who will own operating plans for strategic initiatives, support end-to-end launch marketing development, and build and maintain best practices

Qualifications

Qualifications

• Strategic and creative thinker with expertise building and executing plans from the ground up

• Natural team player who can deliver results resourcefully in a highly collaborative and fast-paced environment where not only your direct report(s) will rely on your leadership

• Fast learner and willing to dive into the details to deliver innovative ideas and solutions and provide value to partners

• Strong project management skills to effectively manage and execute multiple initiatives across different work streams simultaneously

• Ability to communicate clearly, concisely and with conviction to a variety of stakeholders and influence outcomes

• Passionate about developing talent and delivering best-in-class user experiences

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That’s why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

If the role you are applying for is designated as hybrid or onsite, you will be required to demonstrate that you have completed your primary COVID-19 vaccination series (i.e. 2 doses for Moderna/Pfizer and 1 dose for J&J) and, for medically eligible

• colleagues, a booster shot, in order to work in or visit any of our offices. This requirement is subject to legally required accommodations.

• Booster eligibility: The CDC has established guidelines for when adults are eligible to receive booster shots depending on when they completed their initial vaccine series (currently five months after the Pfizer-BioNTech and Moderna vaccines, and two months after the J&J Vaccine). If you have completed your primary vaccine series but have not yet reached your booster eligibility date, you will be able to come into the office; however, you will need to complete your booster within 30 days of becoming eligible to continue coming in and participating in company-sponsored in-person events.

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If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

Job: Marketing

Primary Location: US-New York-New York

Schedule Full-time

Req ID: 22004793