ANSYS, Inc.
Ansys is the global leader in engineering simulation. We empower the world’s most innovative companies to deliver transformational products to their customers. By offering the best and broadest portfolio of engineering simulation software solutions, we help our customers solve the most complex design challenges and engineer products limited only by imagination. Whether you are a software developer, product engineer, sales team member, or part of our corporate team, at Ansys we know that by embracing what makes us each unique, we become collectively better. SUMMARY The Field Marketing Specialist will work closely with the Industry/Regional Field Marketing Manager on planning and executing marketing activities that generate and accelerate pipeline aligned to industry and regional priorities. This role will also work closely with sales, global marketing, and cross functional teams. The candidate will have a natural inclination to measure the effectiveness of marketing activities, strong project management skills set and must be comfortable with orchestrating many moving parts in an ever-changing environment. The ideal candidate is highly organized with an upbeat, can-do attitude, impeccable attention to detail, and a collaborative style. RESPONSIBILITIES Provide virtual, hybrid, and in-person online and offline program tactical support for webinars, workshops, user groups, executive events, hands-on workshops, and tradeshows Assist Industry/Regional Field Marketing Managers with planning, coordination, and execution of webinars, workshops, online events, including but not limited to, invite and landing page creation, registration reporting, execution of program tactics, sales team follow up, etc. Research and identify activities to connect with personas including users, manager, and executives (relevant associations, events, social outreach) Nurture existing leads through digital content, events, and other persona marketing methods, support program tactics such as development of personalized web pages, social outreach, email nurture campaigns Manage the marketing calendar to ensure that all major events, webinars, and campaigns are documented and communicated to internal teams MINIMUM QUALIFICATIONS Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, English or Writing A minimum of 2 years’ marketing-related experience in B2B An understanding of online/offline events/program management specifically around webinar management Organized, detail-oriented and highly motivated, with experience working in a fast-paced, deadline-driven environment Must be a self-starter, not afraid to ask questions PREFERRED QUALIFICATIONS Experience with any of the marketing tactics including event management – both physical and virtual – campaign execution, paid social, content syndication, etc., and experience with the modern marketing technology stack (Pardot, Salesforce, Workfront, Monday, Seismic) is preferred Ability to travel up to 25% Prior experience working in a technical business setting with engineers or in engineering simulation is a plus ALIGNING YOUR VALUES TO OUR SOLUTIONS At Ansys, our diverse, collaborative teams give us the strength and insight to solve the world’s most challenging engineering problems. Our ONE Ansys culture has at its core: Customer Focus Results and Accountability Innovation Transparency and Integrity Mastery Inclusiveness Sense of Urgency Collaboration and Teamwork ENGINEERING YOUR CAREER AT ANSYS At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in servicing well-known, world-class companies, standards at Ansys are high – met by those willing to rise to the occasion and meet those challenges head-on. At Ansys, it’s about the learning, the discovery and the collaboration. It’s ab