Aptum Looking for Content Manager at Toronto, ON Full Time

The Digital Content Operations Manager reporting to the Chief Marketing Officer would be responsible for all facets of website publishing, including digital user experience, maintenance, and continuous improvement of Aptum.com and other digital properties, and optimization of marketing campaigns.

The objectives are to drive sales and successfully promote awareness of Aptum’s brand, products, and services.

How do you become an integral part of the team?

Work with teams across the organization on maintaining, refreshing, and updating content on Aptum.com and marketing microsites

Monitor analytics to drive enhancements and improvements to the user experience and business KPIs on digital platforms

Monitor future marketing technology updates for new capabilities, or functions that we would want to leverage to enhance our client experiences. To help deliver these new capabilities, you’ll work very closely with our technology partners to align our vision and priorities across our roadmap and development needs.

Collaborate and when needed lead integrations with other components of existing or future martech stack

Closely monitor our competitors’ websites to derive insights and trends

Additional Expertise you will bring

General understanding of web tagging, programming and/or scripting languages – HTML, CSS, Javascript

Expert use of Google Analytics, SEMRush, and other website related tools

Deep expertise in user experience and content management systems experience in WordPress

Experience defining and executing against program requirements

Passionate about providing customers an effortless experience at every touchpoint; thrive off of creating amazing and effective online content

Experience managing complex content projects across multiple teams

Knowledge of experience design, including website usability, A/B testing, content presentation and mapping, and Internet best practices

Experience with content strategy, including top tasks research, content modelling, audience research, taxonomy, information architecture, and conversation design

Ability to translate processes and technical information into clear, useful, simple language, i.e., through the “eyes of the user”

Ability to quickly adapt to a rapidly changing technology landscape

What you have to offer aptum:
University degree, preferably with a focus on technology or Marketing

Experience working with agencies

At least 5 years of experience in digital content authoring, content design, or content strategy

Experience working cross functionally with tech and non-tech teams

3+ years of experience in digital marketing or digital customer experience (DCX)

What Aptum has to offer you

Competitive Vacation Policy

Birthdays are off (we call it “Duvet Days”)

Health Club Discounts & Quarterly Reimbursements

Education Reimbursements

Paid Benefits

Community Days

We are an equal opportunity employer. We welcome people of any age, culture, subculture, gender identity or expression, sexual orientation, nationality, ethnicity, race, size, mental or physical status, veteran status, religion, language, political opinion, working-style preference, family status, education, and socio-economic status.

Accommodation for Applicants with disabilities will be made during the recruitment process on a need’s basis.

We strive to provide a positive candidate experience through timely updates to all candidates.