ArchiPro Looking for B2B Marketing Manager at Auckland, Auckland, New Zealand Full Time

• Drive the future of the industry worth Trillions
• Frequently ranked as one of the top 10 most disruptive companies in NZ
• ArchiPro is backed by Tiger Global, one of the largest funds globally, and they only back the world’s most exceptional companies. They invested in Facebook, TikTok, Air BnB, Alibaba, Roblox, and Stripe. They believe the next $100b business in their portfolio is ArchiPro
• We have an excellent ESOP structure in place designed to not only reward you with a strong base but also with the ability to have a stake in the business

ArchiPro is not just another online platform; the people here at ArchiPro are revolutionising an entire industry. Our entrepreneurial culture and warm team atmosphere will surround you with a fun and dynamic work environment you will only find at ArchiPro.

What makes ArchiPro, ArchiPro?

On the surface what people come to ArchiPro for is content and inspiration, but below the surface, what they find on ArchiPro are trusted connections and a thriving community.

Fueled by our vision to help improve the quality of life, our mission is to make quality architecture more accessible; we deeply believe that this, in turn, will inspire more individuals to embark on architecturally designed projects.

The future of ArchiPro lies in its ability not only to inspire and connect but to influence what we build. Because buildings don’t just reflect our society, they shape our society from the most intimate spaces like bathroom renovations to community hubs like local libraries and the homes where we raise our families.

We have crushed New Zealand, we are disrupting Australia and gearing up to launch in California, we will be the default residential building platform globally. This trajectory to global leadership is fueled by the passionate individuals we bring onboard.

About The Role

As a B2B Marketing Manager, you will spearhead ArchiPro’s endeavors to position ourselves firmly in the minds of trusted professionals and suppliers. You will strategise, develop, and execute B2B marketing campaigns that attract, nurture and resonate with our target audience, and drive conversions. Through effective communication and campaign management, you will showcase ArchiPro’s capabilities and solutions to potential business clients.

In addition to B2B marketing responsibilities, you will also be responsible for product marketing and sales enablement to ensure a holistic approach to our B2B growth strategy. A conduit between the product, sales and marketing teams across ArchiPro.

This role requires a deep understanding of performance, brand and campaign marketing and the ability to position ArchiPro as the only solution for professionals and suppliers to connect with their desired audiences.

• Develop and execute lead generation strategies to acquire high-quality professional and supplier client leads. This involves identifying target customer profiles and industries, as well as creating a comprehensive plan to attract and capture leads
• Implement lead nurturing campaigns to engage and educate leads at various stages of the sales funnel
• Create and execute product marketing strategies to effectively position and promote ArchiPro’s offerings to our B2B audience
• Define and own the go-to-market process for new product features and updates, working with channel owners to execute
• Collaborate with the sales team to provide them with the tools, resources, and training they need to successfully engage with potential B2B clients
• Utilise marketing technology and CRM systems to track, manage, and analyse leads
• Implement account-based marketing strategies to target and engage key accounts within the architecture and design industry, tailoring content and campaigns to specific client needs
• Develop engaging and informative lead-generating content tailored to the B2B audience, including blog posts, whitepapers, case studies, and more. Ensure that content addresses pain points and provides solutions for potential leads
• Oversee digital marketing efforts, including PPC advertising, email marketing, SEO, and social media campaigns
• Identify and establish strategic partnerships with relevant organisations, associations, and influencers to expand our reach
• Continuously analyse lead generation performance, measuring metrics like conversion rates, lead quality, and customer acquisition cost. Adjust strategies based on data-driven insights to optimise lead generation efforts
• Manage the budget allocated for demand generation efforts, ensuring resources are allocated effectively and efficiently

Requirements

• 5+ years of marketing experience
• Proven experience in B2B marketing, product marketing, and/or sales enablement
• Strong digital marketing expertise, including SEO, PPC, email marketing, and social media
• Familiarity with the architecture and design industry is highly desirable
• Exceptional project management and analytical skills
• Proficiency with marketing and sales enablement analytics and reporting tools
• Customer focus, with a deep understanding of the value ArchiPro provides for users
• Growth mindset, adaptability, and a drive for continuous improvement

Benefits

• Long service ‘ArchiVersary’ leave – for every year of service you get an extra leave day
• Team building functions and events
• Dog friendly workplace
• Fresh fruit, barista coffee, snacks and a great lolly jar!

Join our Marketing team and make a significant impact on our brand’s growth, customer engagement, and overall marketing success. Apply now and bring your innovative ideas and customer-centric approach to drive our marketing strategies to new heights.