arrivia Hiring for LATAM Marketing Specialist Job at Ciudad de México Full Time

The LATAM Marketing Specialist is primarily tasked to create, built, and monitor various automation and promotional emails on several email systems (e.i CMS, Marketo etc.) Marketing activities include e-mail development and segmentation, landing page creation, analytical reporting and collateral creation to support marketing efforts in alignment with business initiatives and company objectives.

Responsibilities:

• Build, test and maintain email data in Marketo, EpiServer and Silverpop platforms.
• Own the digital marketing portfolio from ideation to implementation
• Collaboration with the Sales division to drive increased revenue conversion
• Ongoing coordination with external vendors, printers and mail houses to coordinate various direct mail marketing, invoicing, drop scheduling and strategy efforts.
• Bi-cultural and bi-lingual translations
• Responsible for overseeing monthly digital and direct mail touchpoint and call volume budgets against hard marketing costs.
• Identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budget and constraints
• Analyze the effectiveness of marketing campaigns and initiatives through reporting, tracking and analysis to provide feedback to executive management team and strategic partners as needed
• Develop and manage digital marketing strategy for multiple brands to include email segmentation, testing and optimization, social media community management, retargeting and acquisition campaigns, media buying and display advertising
• Develop, manage and implement products, programs, marketing strategies and campaigns including, but not limited to, brand creation, marketing plans, collateral creation, and digital media for multiple global brands and strategic partners.
• Plan and execute initiatives to reach the target audience through appropriate channels (print, digital, web, social media, etc.)
• Overall responsibility for brand management and brand identity across multi-media efforts
• Preparing online and print marketing campaigns (preparing a wide-range of marketing materials)
• Strategizing the creation, implementation and ongoing updates to dozens of nurture and triggered automated digital campaigns
• Collaborate with Sales and Operations to help meet performance objectives
• Develop, execute, and analyze marketing plans and programs.
• Collaborate with key clients to help meet the objectives of strategic programs, obtaining the proper design, operational and implementation approvals needed.

Requirements:

• Minimum Education required: College Degree or equivalent.
• Bilingual – Spanish & English required
• Valid American Visa (likely to travel to the US)
• 3+ years of Email Marketing experience
• 5+ years of digital marketing experience
• 1-3 years’ Marketo or marketing automation software experience preferred
• Strong analytical skills and data-driven thinking
• Strong written and verbal communication skills
• Ability to manage a varied workload
• Sense of autonomy and independency.
• Leverage business relationships and relationship management skills
• Naturally connects and builds strong relationships with others, demonstrating strong emotional intelligence and an ability to communicate clearly and persuasively.

Who We Are:

Welcome to arrivia. We specialize in making brands better through the power of travel. With more than 55 years of combined experience, we’re a merger of three powerhouse brands (in case you’ve heard of us in the travel industry) combining ICE, SOR Technology and WMPH Vacations. With offices on both coasts of the US and around the world, we embrace diversity and a passion for travel across our global staff.

We’re focused on building a customer-first culture, fueled by the best travel experiences for all our members at every point in their journey. Grow with us, as we continue our path to deliver innovative solutions and take charge of change. The adventure is only beginning. We’re on a mission to help people around the world travel better and experience more. Our team members bring world-class skills to the table to create extraordinary memories for our partners and members.

Our Core Values:

Here at arrivia we…

• Stay Curious – Explore new challenges and make space to learn, grow and improve
• Keep it Real – Earn trust through open, honest and clear communication
• Own it – Seek ways to make an impact and take action.
• Win Together – Create a culture of connection and inclusion where everyone can be their best