Asahi Europe & International Looking for Sales Representative at Calgary , Alberta Full Time

Company Vision

Asahi Canada’s vision is to become an International Premium Beer powerhouse. We will achieve this by leveraging our strengths and existing success models, and by applying a challenger mind-set to everything we do. Asahi Canada’s collection of premium beers each tell their own brand story and share a passion for craftsmanship, authenticity and using only the finest ingredients. Our iconic premium beers include Peroni Nastro Azzurro, Grolsch Premium Pilsner, Asahi Super Dry, Pilsner Urquell, Meantime London Pale Ale, Fuller’s London Pride, Tyskie, Kozel, Lech and Zubr. 

Asahi Group Holdings (our global parent company) is the third largest beer company in the world based on market capitalisation. However, Asahi Canada broadly operates on a stand-alone basis. At Asahi Canada, we have a clear mandate to strengthen our position by establishing a leading premium presence. The expectations are that Asahi Canada is among the leaders in global growth within Asahi Group Holdings.

Asahi Canada has an ambitious, high-performance culture. It seeks people with entrepreneurial mindsets that thrive in fast paced, market facing environments. It offers talented individuals a unique opportunity to work in world-class teams while assuming high levels of personal accountability to deliver on the company’s mission.

Key Purpose Statement

Represents the company and sells a defined product portfolio within a single territory located in Calgary in the Retail and On-Premise Channels. Responsible for achieving specified performance objectives within the budget set by the company and for achieving specific brand development objectives. Establishes strong personal and working relationships with key customer stakeholders to foster business understanding, create mutual value and drive revenue. Focuses effort on key business drivers as defined by the company (e.g. territory coverage, distribution, product placement, revenue etc.). 

Key Responsibilities:

Customer Partnership Management

• Focuses on a hunting approach to grow share, distribution, volume and revenue within a defined Retail and On-Premise territory. Calls on customers with a high degree of frequency (e.g. weekly), as defined by the Company.
• Establishes strong working relationships with key customer stakeholders. Understands and works to deliver against their long-term and short-term strategic and performance objectives.
• Secures customer support in order to achieve the strategic and performance objectives of the Company.
• Leverages the company’s CRM tool and adheres to CRM protocols and routines.

Performance Management

• Actively seeks business building opportunities within territory.
• Allocates resources and tools to achieve plan targets, monitors performance against plan, proactively takes corrective action where necessary.
• Focuses on key business drivers to achieve results.

Planning and Organizing

• Organizes and plans effectively as per the routines and processes of the company.
• Focuses on territory coverage and delivery against key business drivers

Scope: 

• Geographic: Responsible for a defined geographic territory (Calgary)
• Multiple selling channels including public retail, private retail and a variety of customer types
• Internal interaction primarily with functional peers and superiors
• Occasional evening and weekend hours to deliver results
• In-field / customer facing travel 80% of the time
• Travel within Alberta, primarily in Calgary
• Home office based (Calgary)

Desired Experience

• University / College / Post Secondary degree mandatory, preferably in a related field
• Minimum 1 year sales experience within beverage alcohol, consumer packaged goods or grocery
• Working knowledge of the Calgary Retail and On-Premise landscape
• Valid driver’s license and a good driving record
• Strong territory sales planning and budget management skills
• Proficiency leveraging CRM systems
• Passion for premium import beer

ASAHI BEHAVIOURS – strong individually, stronger together

Committed – we do what we say we will do

Cooperative – we are stronger when we work together

Curious – we are open minded and discover better ways

Bold – we are clear and decisive in whatever we do

Empowering – I bring out the best in my people

We appreciate and review all applications but contact only those applicants who best fit our requirements.

Asahi Canada welcomes applications from people with disabilities and will make accommodations, upon request, for any part of our selection process.