ASB Bank Looking for Digital Insights Specialist at Auckland, Auckland, New Zealand Full Time

Our goal at ASB is to ensure we do more to help New Zealanders get “One Step Ahead”. We aim to do this by moving with pace in the right direction, even as the digital technology world continues to change rapidly around us. We believe we have the best team in New Zealand financial services, delivering the best customer experiences.

The Digital Insights and wider Analytics & Insights team are passionate about the story that data can tell us so we can keep growing and evolving our customer experiences. With a huge focus on the digital space, we are looking for an exceptionally talented Digital Insights Specialist to join the team. At the heart of this role sits an ability to use data and analytics to articulate business stories to understand performance drivers, proactively identify opportunities and drive action.

You will be working with squads in our Wealth tribe to understand our customer experiences, providing insights into how acquisition channels are performing, drivers of customer retention, optimisation opportunities and how we can provide our customers with the advice they need at the right time.

On a Day-to-day Basis, You Will

• Partner with Wealth squads to define and understand requirements for digital data capture
• Deliver digital insights to answer business questions and create reports using multiple data sources (Group Data Warehouse, Adobe Analytics), ‘connecting the dots’ to bring together a clear story and actionable insights which will guide our priorities.

To be successful in this role, the skills you will bring to the table are:

• Experience working in a digital environment with large data sets
• Experience using SQL to join digital to customer and transactional data, presenting findings through storytelling to business stakeholders
• Knowledge of acquisition channels and experience providing insights into digital marketing performance
• Experience defining and maintaining web analytics (ideally Adobe Analytics & Target) is highly desired

Why join us?

This opportunity offers you the chance to really take your career to the next level.

You’ll receive some great banking benefits, flexible working options, and a chance to be a part of an awesome team, making history in the digital world.

The location for our roles is at our technology hub in Albany (open plan, fully equipped with a badminton court, gym, and awesome collaborative workspaces) with hybrid working options available.

To be considered, all applications need to be via our on-line career channels and will be treated with confidentiality.  For more role-specific information, see the attached position description.

Applications close 6 July at 5pm. Applications may be reviewed prior to this date.