ASOS Hiring for Head of Media Investment at London Full Time

We’re ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you.

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgment, and channel your creativity into a platform used by millions.

Our approach to Marketing has a few defining characteristics – an obsession with our customers, belief in the power of creativity, an investment mindset, a ‘full funnel’ philosophy, and a belief in evidence-based decisions.

We reach our audience through various means to grow ASOS as a definitive fashion destination for 20-somethings around the world.

As a key part of our end-to-end customer experience management, ASOS marketing covers a breadth of tactics, stretching across loyalty marketing, culturally relevant brand content, pay-for-performance marketing, local trade marketing, broad reach advertising, and influencer marketing to name a few. We utilise several measurement practices, but primarily rely on continual controlled experiments as our primary ‘source of truth’ in measuring marketing investment return.

Our teams and activities align and integrate cross-functionally with shared objectives to manage autonomous teams. And of course, we strive to leverage continually evolve pushing outside industry convention through creative experimentation, marketing tech, and advanced data applications.

The Opportunity

As Head of Media Investment, you’ll be responsible for the performance of all media investment, which today primarily exists in PPC and social media, though we are broadening where we advertise. Over the past 2 years, we have built a cross-functional media investment team, Media Lab, adding the complementary product, engineering and insights resources along with bolstering our marketing resources. This person will lead the media investment responsibilities for this function, working cross functionally within Marketing and with Trade and Finance to deliver our ambitious sales and customer growth targets while maintaining efficiency and budget responsibility.

Whilst we will need a significant focus on our PPC investment that currently accounts for the largest share of ASOS media investment and is an important source of growth, our assessment points to significant further customer acquisition potential from mid and upper funnel channels via brand awareness, and we have begun the process of bolstering our marketing capabilities and approach to deliver this. The person in this role will define the resource needs going forward; initially, this role has four direct reports – PPC, Paid Social, other Paid Media, and Media Planning.

You will be…

• Leading through setting the team’s on-going priorities and longer-term growth vision from paid media, including quarterly goals with cross-functional and executive agreement.
• Building a team and culture that is aligned to the ASOS values
• Building the capabilities to profitably acquire a disproportionate share of category shoppers from PPC and Paid Social channels, and other key ‘in-market’ channels.
• Build a profitable model for broad reach, upper funnel marketing, including the team and capabilities to achieve this.
• Developing a disciplined investment program working with the Insights team to utilize marketing science including well-structured controlled experiments, attribution and econometric modelling.
• Creating and delivering best in class tracking and measurement and reporting to provide confidence, transparency and executive investment governance.
• Building cross-functional networks throughout the company.
• Maintaining a balance in diving into the details by being hands on, whilst empowering your team to deliver
• Delivering the numbers

• Significant experience in managing PPC marketing and other digital media investments to profitably grow successful online ecommerce businesses.
• Possesses clear domain expertise in PPC marketing, social media, digital video and programmatic media; offline media would be a bonus.
• Has worked extensively in a company-led marketing operation and as an agency ‘doer’, not just managed external agencies at an advertiser.
• Is a hands on manager, who can both lead generally but ‘get in the weeds’.
• Possesses strong leadership qualities and presence.
• Is a skilled manager who knows how to build processes that empower teams, unlock productivity and help deliver results.
• Highly numerate and analytical with strong understanding of budgeting, forecasting, measurement and experiment design.

Additional Information

What’s in it for you

• Competitive salary, pension, and private medical care scheme
• Performance related bonus
• Flex benefits allowance – which you can chose to take as extra cash, or use towards other benefits
• 25 days paid annual leave + an extra day for your birthday
• Employee discount (hello ASOS discount!)

We want our people to be whoever they want to be. That’s why we’re committed to creating a truly inclusive culture at ASOS, but how’re we doing it?

Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work. We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.

We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter. We’ve also recently been placed 8th in the Inclusive Top 50 Companies Employer List too.

There are safe space employee networks and we host a monthly DEI events series to help support and celebrate all of our people. We are constantly listening to our people, evolving, changing and taking a flexible approach to how we make ASOS truly inclusive.