Autodesk Hiring for Digital Marketing Operations Manager at Atlanta, Georgia Full Time

Job Requisition ID #

21WD51432

Position Overview

As a key contributor in the Autodesk Digital Media Center (DMC), you will assess, improve, and lead key digital advertising operations with emphasis on audience activation by our paid media marketers from our current DMP, Adobe Audience Manager. In addition, you will assess our “in house agency” operational needs providing input to our operational technology partners and empowering DMC’s adoption of additional audience and journey orchestration technology as the Autodesk MarTech stack matures.

The position requires working knowledge of paid digital media, DMP/CDP technologies, audience governance, audience opportunity identification and journey orchestration with strong preference to experience in a digital advertising agency environment. This is a global role and will support multiple markets in different time zones.

Responsibilities

• Defines and executes overall enablement roadmap of MarTech like Adobe Audience Manager and customer journey orchestration platforms within the Digital Media Center

• Creates and delivers operating framework for briefing, advising, approving and ongoing governance of DMP audiences within the DMC and with Autodesk marketing stakeholders preventing overlap of target audience across all campaigns, industries, and account types

• Facilitates training on systems, procedures, and best practices for DMC operations

• Ensures DMP campaign audience activation, capacity for audience testing and supports journey orchestration proof of concept tasks within the Digital Media Center

• Enables the identification of audience segment opportunities and the activation of valuable segments across the DMC in multiple media channels

• Works with Autodesk Marketing Operations & Technology as point of contact for DMC strategy and related technical requirements for audiences and activation across media channels

• Is the primary point of contact between DMC and Marketing Operations Technology when it comes to technical issues, backlog of requirements and refinements to DMP and other onboarded MarTech for the DMC

• Hosts quarterly audience insights and enablement progress meetings across DMC, stakeholders, and MOT

Minimum Qualifications

• 5+ years hands-on experience with paid media platforms (in-platform) and MarTech solutions (i.e., audience, personalization, journey, automation, AI) preferably in media agency operations or medium to enterprise size internal digital media marketing organization

• 3+ years of audience segmentation working with Adobe Audience Manager (preferred) and/or other leading DMP technology

• Track record defining operational vision and executing in matrixed organization with many stakeholders

• Excellent presentation and communication skills

• Very comfortable with numbers and analytics – data-driven approach to problem solving with experience in Adobe Analytics and Power BI

• Ability to comfortably work in a fast paced, ambiguous, and event-driven environment

Preferred Qualifications

• High-level of awareness of multiple paid media and marketing technology solutions such as Adobe Experience stack (analytics, Audience Manager, CDP), Google, Facebook, LinkedIn, Marketo, DV360, Quantcast, ABM-solutions like 6Sense, and Google-DCM

At Autodesk, we’re building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Are you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site). If you have any questions or require support, contact Autodesk Careers (Careers%20%[email protected]%3E) .

*From the greenest buildings to the cleanest cars, from the smartest factories to the biggest stories, amazing things are created every day with Autodesk. Over four decades we’ve worked together with our customers to transform how things are made, and in doing so, we’ve also transformed what can be made. A car’s performance now inspires the method of its manufacture, a city’s infrastructure helps predict the unpredictable, and the creation of ever-bigger universes shapes ever-bigger stories. *

Today our solutions span countless industries empowering innovators everywhere. But we’re restless to do more. We don’t believe in waiting for progress, we believe in making it. By combining and recombining technologies. By blurring boundaries, reinventing rules, and merging fields. By unleashing talent and unlocking insights across industries. By helping our customers converge on solutions to the challenges we all face today.  At Autodesk, we believe that when you have the right tools to work and think flexibly you have the power to transform what actually needs making. The power to design and make a better world for all.