Bacardi Looking for Customer Marketing Coordinator On Trade at Tultitlán, México, México Full Time

YOUR OPPORTUNITY

As Customer Marketing On Trade Coordinator, you will be accountable for participating proactively in the performance targets of brand activities in the country, driving value creation for our company. You will participate in the planning and execution of consumer and customer programs for the brands.

About You

To be successful in this role you will need experience in roles related to understanding customer and channel dynamics as well as a proficiency in English language skills.

The following experiences are preferred: Customer Marketing experience and experience in the Spirits and/or overall beverage Industry is a distinct advantage.

RESPONSIBILITIES – WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

• You will contribute by doing the situation assessment for the performance of our brands and customers (Data analysis) as part of the annual integrated activity planning process
• You will be responsible of designing and executing with excellence all the On Trade trade programmes including, but not limited to, bonification program.
• You will manage and be accountable on the promotion budget for our brands
• You will ensure all brand activities/projects are measured and evaluated as define in the IAP plan.
• You will build best in class consumer marketing and commercial capabilities that will enable us to win in the sell out of the marketplace.

SKILLS – THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

Business performance management

• Accountable for delivery brands and customers performance targets in the country (revenue, profitability, share)
• Rigorously manage brand promotional budget, as assigned to you by your Customer Marketing Manager, to minimize costs and optimize returns on investment
• Actively monitor Brand KPIs and provide guidance on corrective action to achieve agreed objectives
• Understand how to bring value on the brand Category P&L
• Ensures measurement and evaluation for 100% of the activities executed

Drive results & excellence in execution

• Deliver on key Cluster financial targets (NSV, NSV per case, gross profit, gross profit per case, profitability, ROI and value share) versus budget.
• Actively contributes with data to the brand and client growth framework that embeds an occasion-based approach which informs the “Where to Play” strategy and the “How to Win” execution through the IAP process.
• Executes with excellence all the Integrated Activity Planning (IAP) programs

Integrated brand communication

• Executes the global brand assets, as assigned by Region
• Ensures that brand assets adhere to global brand guidelines and local social responsibility policies and regulations.

Creating a winning team

• Actively support effective matrix working Nationwide

PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR

• Bahcelor Degree in Marketing or related fields
• 3-5 years of experience in Trade Marketing, Customer Marketing Areas in FMCG Companies, experience in Beverages preferred, handling On Trade Accounts

Living our Values and demonstrating high Learning Agility will be fundamental not only for success in this role, but also for potential growth to other roles across Bacardi in the future.

We have a clearly defined Leadership Excellence framework, and you will be expected, as a leader to be a role model of the next 5 elements: Focus Externally to Win/ Drive Execution & Results/ Lead Strategically & Know your Business/ Make the Matrix Work/ Lead by Example

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance
• Calm Meditation App subscription (free)
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.