BlueCross BlueShield of North Carolina Hiring for Manager, Marketing Analytics at United States Full Time

Additional Locations:Full Time Remote – Alabama, Full Time Remote – Alabama, Full Time Remote – Arizona, Full Time Remote – Arkansas, Full Time Remote – Florida, Full Time Remote – Georgia, Full Time Remote – Idaho, Full Time Remote – Indiana, Full Time Remote – Iowa, Full Time Remote – Kansas, Full Time Remote – Kentucky, Full Time Remote – Louisiana, Full Time Remote – Maryland, Full Time Remote – Michigan, Full Time Remote – Mississippi, Full Time Remote – Missouri, Full Time Remote – Ohio, Full Time Remote – Oklahoma, Full Time Remote – Pennsylvania, Full Time Remote – South Carolina, Full Time Remote – South Dakota, Full Time Remote – Tennessee, Full Time Remote – Texas, Full Time Remote – Utah, Full Time Remote – Virginia {+ 1 more}

Job Description

Direct and manage staff responsible for driving the understanding of the current and future external market environment, defining and refining our brand strategy to actualize our organizational mission/vision and activating the strategy across multiple time horizons. Be the champion for insight driven decisions, customer and consumer focus, and local/national collaborations. Provide thought leadership and be the analytical and strategic resource for brand positioning initiatives enterprise-wide. Successfully build coalition and support as well as drive change. Guide the establishment of overall organizational strategies to positively impact both the management of today’s business as well as the evolution of the organization towards a health solutions company.

About Marketing & Communications at Blue Cross NC

As part of the Marketing & Communications team, you’ll have a front-row seat to the visible impact your work makes for our company, customers and communities. This team works fearlessly to enhance the member experience, amplify our unique voice and bring our brand positioning to life. You’ll help us continue to build and evolve the strength of the Blue Cross NC brand while maintaining our reputation for being a leader in transforming health care while working in a fun-filled environment. Our people are known for taking their work but not themselves too seriously.

In your role as Manager, Marketing Analytics you will directly impact the business by leading efforts to evolve Blue Cross NC’s marketing analytics practice and capabilities, while increasing the effectiveness and efficiency of our marketing campaigns. You will manage a team of high-performing marketing analysts who consult throughout the marketing strategy and execution process, and lead the measurement, analysis and optimization of campaigns to acquire, retain and engage key audiences. You’ll also be responsible for building relationships with clients, stakeholders, and senior leadership to socialize key learnings and best practices, remove blockers for your team, and champion the importance of data-driven insights and strategies in delivering on Blue Cross NC’s purpose and goals. Finally, you will lead the collaborative development and refinement of Marketing Analytics processes, templates and approach, while overseeing the identification, justification and implementation of technology solutions to increase efficiency and effectiveness of our marketing efforts.

What You’ll Do

• Continually monitors the external environment across the health insurance industry, assimilates information to create a detailed understanding and forecasts competitive movement, trends and opportunity.

• Facilitate, co-design and implement Marketing Analytics best practices, processes, consumer tracking, and templates to impact the campaign strategy and overall enterprise business

• Appropriately engage and collaborate with stakeholders to positively impact enterprise business efforts and create superior value and target market differentiation while increasing campaign effectiveness, efficiency, and perceptions and maintaining brand equity

• Partner with senior leadership and relevant business segments across the enterprise to ensure input is properly solicited from all areas of the business to drive support, change and action. Ensure input is integrated into the strategic plan and provide guidance/direction on strategic alignment.

• Evaluate and provide recommendations for Marketing Analytics technology solutions in new business and/or strategic opportunities.

• Establish relationships, maintain compliance as appropriate and successfully leverage capabilities and insights of associations and other peer plans.

• Lead the company’s short and long-term Marketing Analytics planning to include competitive positioning, year on year effectiveness, and activation plans and roadmaps

• Lead the development of overall strategy regarding the Marketing Analytics and facilitate alignment and integration with divisional and initiative plans and business goals.

• Provide thought leadership regarding consumer driven research including segmentation strategies, campaign performance and predictive modeling.

• Identify and prioritize the development of analytical insights (both trending and predictive) to be used to support all cross departmental campaign initiatives.

• Lead the development of Marketing Analytics strategy and roadmap to align with enterprise initiative and goals

• Contribute to annual divisional planning and goals to increase collaboration and adoption across cross-functional departments

What You Bring

• Bachelor’s degree or advanced degree (where required)

• 8+ years of experience in related field.

• In lieu of degree, 10+ years of experience in related field.

Nice to Have

• 2+ years of experience directly managing others, preferred

• Experience driving direction and alignment with large cross-functional teams within complex organizations

• Experience presenting metrics, insights and optimization recommendations to senior leadership

If you’re ready to make a career out of making a difference, this is the opportunity for you.

We invite you to check out our careers site to see we value diversity and inclusion at all levels of our organization. We have inclusion challenges throughout the year and affinity groups that are an integral part of our culture!