GET TO KNOW US
We’re a retail world built on iconic firsts. Famed for the creativity that touches our brands, buildings and experiences. We’re always challenging ourselves to make every experience more special and unique for our customers and our people. Supported by strong family foundations that inspire us to create something that lasts. Because we care about the tomorrow we’re carving out.
Our digital team wish to recruit a Junior Product Copywriter. As a Product Copywriter on the Digital Enrichment team the role will be focused on elevating the product copy on both Brown Thomas and Arnotts website. You will ensure all products have copy according to the Brown Thomas & Arnotts brand house style and publish products to site within our time to site requirements. The focus for copywriting will be on product descriptions.
KNOW THE ROLE
Creating engaging and informative product descriptions highlighting unique selling points, technical descriptions, product care and measurements.
Keyword/phrase inclusion and getting the correct keyword density in line with Google best practice and business requirements.
Provide a consistent tone of voice in line with current house style.
Creating concise, informative copy and calls to action that attract user response, increased time on site, repeat visits, and untimely conversion.
Product data management, uploading, manipulation, editing, organising for all categories on website.
Conduct quality control audits of copy and imagery from our outsourced copywriters to ensure that it meets the business’ standards/requirements.
Support in monitoring and tracking of received copy and imagery provided by outsourced studio.
Add additional categorisation and attribution data to products and upload products to online CMS.
KNOW WHAT WE’RE LOOKING FOR
Experience in writing copy, ideally on a digital platform.
Clear understanding of SEO and best practice for online product copy
Excellent attention to detail.
Organizational skills.
Good interpersonal skills and ability to work cross functionally.
Ability to work within a team and independently.
Ability to work on own initiative and problem solve
Proficient in Excel.
KNOW WHAT’S IN IT FOR YOU
Our City Centre based Head Office is close to all forms of transport and surrounded by many shops, parks and beautiful restaurants.
Team discount is offered across Brown Thomas, Arnotts and our Concession partners
Wellbeing initiatives; EAP Scheme, Tax Saver Commuter, Bike to Work, Local Discounts
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