Cápita Works – Virtual Assistants in Mexico Hiring for Marketing Specialist Job at Mexicali Full Time

At Cápita Works we are looking for a Marketing Specialist to join the team. If you have previous experience in the area and are interested in the opportunity, Do not hesitate to apply!

Responsabilities:

• Build marketing emails and website landing pages (using Hubspot) to help us gain new clients and share our content with our target audience: corporate HR/recruiting leaders
• We’re not a high-volume email culture – we send out about 1 email per month, and need landing pages created about 2 per quarter Update website (Wordpress) pages for events we host, new blog entries, new articles, and new service offerings
• We rebuilt our site in 2020, and it looks great, so this is mostly maintaining our current site
• Serve as our resident CRM and go to person (Hubspot) to evaluate campaign success, keep our contact database clean, and explore new ways to automate pieces of our marketing
• Note: 95% of our marketing is B2B, not to individual buyers, with $30-100k typical price points, so our sales process is high touch. So most of our marketing is about delivering value and creating curiosity for existing and potential customers, so that they want to reach out to learn more. This is not a high-pressure sales environment, where you’d be under big pressure to drive new sales.
• Improve the look and feel of content we create – marketing downloads, presentations, training, white papers/articles – using Adobe InDesign, primarily
• We have great designed content already, so while there is an opportunity to build new things, 50% of this is editing existing designed content
• Complete research online to explore new marketing opportunities – this could be podcast or webinar speaking opportunities, competitor offerings (to help us improve SEO), or research that we can link to in our writing
• Implement SEO-related updates to our website pages (using Yoast), based on recommendations from our SEO/SEM consultant
• We have a 5+ year relationship with an SEO consultant expert who will continue to support us, and is someone you could learn from if you want to learn more about SEO
• Help us grow our social media following by sharing original content, free resources we share, and links to quality external content
• Our video content has 50,000+ views and our articles have 100s of thousands of views, as we share a lot of free quality content
• Help create surveys and quizzes that we use for training (using Typeform, Credly Badges, Zapier, Formstack, Google Docs)
• Compile and summarize survey feedback for Consultants (to share with Clients)

Requirements:

–Advanced English level
-Knowledge in Wordpress

Tipo de puesto: Tiempo completo, Indefinido

Salario: $20,000.00 – $25,000.00 al mes

Horario:

• Turno de 8 horas

Puede trasladarse/mudarse:

• Mexicali, B.C.: Trasladarse al trabajo sin problemas o planear mudarse antes de comenzar a trabajar (Obligatorio)

Idioma:

• Inglés (Obligatorio)

Trabajar desde casa:

• Sí