CHANEL Looking for CRM & Data Jr Manager at Gustavo A. Madero, Ciudad de México, México Full Time

The successful candidate will be responsible for planning and implementing a multi-channel CRM communication strategy to increase client knowledge, develop engagement and enhance client experience for all 3 CHANEL divisions: Fashion, Watches & Fine Jewelry & Fragrance & Beauty.

Key Responsibilities:

• Champion client strategy to grow overall client base, improve data collection (quantity and quality) and reporting capabilities (data analysis and systematization of dashboards).
• Implement omnichannel CRM and clienteling strategies to enrich customer journey at every touchpoint and provide tools for beauty and fashion advisors to build long term relationships with their clients.
• Manage end-to-end campaign delivery including campaign build, segmentation, proofing, testing, optimization, project management, reporting.
• Enable development of client tools & services in all channels and boutiques.
• Develop loyalization and client surveys.
• Identify trends and innovations.
• Infuse the CRM culture and use data to discover opportunities to increase client value.
• Ensure GDPR compliance.

How?

• Work closely with different teams to plan & execute emails on a weekly basis (owned & trade) with region and external agencies.
• Data capture, report, analysis, and administration in Salesforce.
• Inventory and control of all CRM tools and client gifts.
• Administration of CRM tools (catalogue update, trainings, boutique roll out, reporting).
• Data privacy training and audits.
• Monthly meetings with the divisions and advisors to review latest monthly CRM reports & KPIS.
• Review and adapt Power BI dashboards on a regular basis to provide client insights.
• Organize quarterly Client Engagement Workshops.

Experience required:

• Bachelor’s Degree in marketing or Business Administration preferred
• Min 5 years of experience in similar role
• Mandatory languages: Spanish & English (French is a plus)
• Proven track record in CRM functions
• Knowledge of Salesforce Marketing Cloud (Certification is a plus), Power BI, Google Analytics.
• Digital savviness, proficient using Microsoft Office inc. Excel, PowerPoint & Word.
• Great attention for detail essential (proof-reading, copywriting, numerical accuracy).