Choice Hotels Hiring for Marketing Enablement Analyst (Hybrid) at Rockville, Maryland Full Time

Who are we looking for?

Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Marketing Enablement Analyst in the Marketing Enablement and Automation team. The Marketing Enablement and Automation team is the team that understands the data available in Choice’s source databases and creates actionable data points/insights in the custom lifecycle through Cheetah, our EMP. As a key member of our Email Marketing and Enablement team, you will segment and create customer audiences to personalize the dynamic messaging within the Email HTML.

Are you an email marketer with email development skills and a data-driven mentality? We invite you to apply today for our Marketing Enablement Analyst role today and #MakeItYourChoice.

Your Responsibilities

• Use specialized Marketing Technology (Cheetah Digital) software to manipulate data, segment customer audiences, deploy email campaigns, and construct customer journeys.

• Use Email Service Provider to operationalize HTML/CSS images and content for marketing and transactional emails, using industry best practices.

• Ensure that HTML/CSS content and customer data is properly tested across various devices/platforms prior to deployment (using Email on Acid for QA).

• Work with internal teams (marketing, technology, BI) to understand campaign business requirements, receive HTML, and enhance data quality / availability.

• Serve as liaison with internal business teams to ensure all html emails are created in accordance with corporate and privacy standards.

• Include updated logos and content on daily running emails as promotions change and program participation change.

• Work with internal teams to maintain campaign calendar and ensure that marketing campaign tactics deploy within aggressive timelines.

• Collaborate with marketing teams across other channels to ensure requirements are met, data is available, and automation is in place (Facebook Business Manager, Google Ads, Adobe Audience Manager).

• Suggest changes and improvements to campaign processes. Proactively communicate, obtain approvals, and adapt processes based on an evolving landscape.

Your Experience, Skills & Competencies

• Bachelor’s degree in marketing or technology related field.

• 3+ years of professional experience, preferably in a marketing or data-driven role.

• Proficient understanding of HTML/CSS language, and HTML editors (Dreamweaver) a must.

• Data driven and analytical, with preferred experience using SQL (Oracle, AWS Redshift).

• Excellent communication, both verbal and written, analytical, and teamwork skills.

• Experience with marketing technology platforms (Cheetah EDP, Adobe, Other Email Service Providers) a plus.

• The curiosity to constantly question existing processes and business requirements.

• Excellent organizational and project management skills. Ability to manage multiple initiatives and on time delivery.

• Ability to provide necessary feedback on time sensitive deliverables.

• Knowledge of the hospitality/travel industry strongly preferred, but not required.

• Solid understanding of relational database foundations a plus.

• Demonstrated ability to undertake work assignments independently with minimal direction.

• Willing to travel up to 15%.

Your Team

This is an individual contributor role that will report to the Sr. Manager, Marketing Enablement and Automation. You will have 3 peer teammates and collaborate with cross-functional departments on a regular basis.

Your Work Location

As our Marketing Enablement Analyst, you will be based in our beautiful, state-of-the-art worldwide corporate headquarters in Rockville, MD. Less than 15 miles from Washington, DC, we’re located directly across from the Rockville Metro station, with service on the Red Line and the MARC Brunswick line, easy access to I-270, and plenty of free parking provided by Choice Hotels.

Right now, our associates in Rockville, MD are working in a hybrid environment, up to 4 days per week in the office and virtual from your home office the remaining days. We provide flexibility and encourage ongoing communication with your leadership to establish expectations about your unique needs.

About Choice

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories as of September 30, 2022, the Choice® family of hotel brands provides business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. The award-winning Choice Privileges® loyalty program offers members a faster way to rewards, with personalized benefits starting on day one. For more information, visit www.choicehotels.com.

At our worldwide corporate headquarters in Rockville, MD and St. Louis Park, MN as well as our technology center in Scottsdale, AZ, and through our associates around the globe, we keep Choice hotels thriving by serving as a champion for our franchisees and providing cutting-edge technology.

Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.

​ CONNECT THE WORLD THROUGH THE POWER OF HOSPITALITY

We bring together the people, brand and technology that enable the success of others – welcoming every guest, every partner, everywhere their journey takes them.

Visit http://careers.choicehotels.com to learn more.