Clara Looking for Content Lead at Área metropolitana de Ciudad de México Full Time

Clara is the leading spend management platform for companies in Latin America. Our end-to-end solution includes our locally-issued corporate cards, Bill Pay, financing solutions, and our highly-rated software platform used by thousands of the most successful companies across the region. Clara is backed by top global and regional investors such as Coatue, DST Global, General Catalyst, monashees, Kaszek, Canary, A*, BoxGroup, SV Angel, GFC, Picus Capital, Avid Ventures, ICONIQ Growth, Goldman Sachs, and prominent angel investors.

We’re creating the future of how company finances are run and helping our customers be more successful. We aspire to empower companies to operate with agility and financial clarity, ultimately increasing the economic competitiveness of Latin America. We’re looking for the best talent in the region (and beyond) to join us on this journey.

We are looking for someone who will:

• Design and execute our content marketing strategy that drives brand awareness, and demand generation and builds engagement and brand loyalty.
• Establish the subjects we should be experts in according to the brand strategy, the most suitable distribution channels for content pieces, and their respective formats.
• Plan and support the execution of an editorial calendar and oversee the delivery of whole planning for the three countries above over time.
• Implement high standards and best practices for content creation, distribution, and engagement, including tone of voice, writing, grammar, and data-checking.
• Own our main content channels — blog, thematic landing pages, newsletters, LinkedIn, Instagram, and other social media platforms — in Brazil, Mexico, and Colombia.
• Lead a small team of content writers and social planners, skilled at producing powerful content in Spanish and Portuguese
• Edit and produce an array of high-quality content types, such as blog posts, social posts, white papers, reports, ebooks, checklists, planners, video scripts, emails, and web copy.
• Supervise service provided by agencies and vendors that support the delivery of our content strategy and make sure that deliverables meet our high standards.
• Craft marketing personas and how content is to be targeted to them along the customer journey.
• Leverage SEO practices within the content operation to meet awareness’ KPIs.
• Monitor key content metrics, such as an organic search for branded and unbranded keywords on Google and traffic to Clara’s blog and website, and keep optimizing and improving results.
• Work closely with product, sales, data, and analytics teams to ensure content strategy evolves alongside business objectives.
• Grow Clara’s social media presence and engagement rate, by regularly interacting with followers, as well as supporting thought leadership content creation for C-level and subject matter experts’ profiles.
• Lead branded content partnerships, such as backlink initiatives, guest blog posts, advertorials, and podcast appearances.
• Develop influencer marketing strategy, plan content collaboratively with creators, and grow our network of ambassadors.
• Stay up-to-date on the latest industry trends, insights, and practices in order to assess what is possible to incorporate into content strategy and routines at Clara.

Our requirements are:

• 5 to 8 years of experience
• Relevant experience (more than 1year) in tech startups
• Experience in designing content strategies for new brands
• Good understanding of digital analytics and SEO
• Proficiency in writing and editing articles and all types of content types
• Ability to translate complex ideas into clear messages through a range of diverse channels
• Solid content research skills
• Excellent verbal communication, storytelling, and presentation skills
• Passion for social media and its impact on brand awareness and loyalty
• Experience with fast-paced cycles and ability to juggle tasks and deadlines – after all, priorities may change
• Balance of analytical and creative thinking
• A highly organized and detail-oriented profile
• Hands-on and autonomous professional, who takes ownership and get things done
• Business Fluency in English

The way we do things is as important as what we do. That is why we operate on a set of carefully-identified values. They are what we expect from ourselves and each other in our day-to-day.

We value

• Clarity – Open and direct communication
• Simplicity – Pare things down to the essential
• Ownership – We’re all owners and act like it
• Pride – Make quality products we’re proud of
• Always Be Changing (ABC) – Continuous self-improvement
• Inclusivity – Every voice counts; we value each other for our shared mission and contributions

We are

• Shaping business finances in Latin America
• Driven by our 6 core values
• Proud of our inclusive and caring culture
• Certified as Top LinkedIn Startup

We offer

• Competitive salary & a robust stock ownership plan
• 100% flexible work model
• A set of benefits that are adaptable to your needs & way of life
• Opportunities for growth in a fast-paced environment
• A chance to shape B2B payments in Latin America and increase the region’s economic competitiveness