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Mexico
Cornershop by Uber Hiring for Head of Marketing New Verticals Job at Ciudad de México Full Time
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The Head of Marketing is responsible for delivering the top line growth for Mexico’s Uber Retail Delivery lines of businesses, including Cornershop, Uber New Vertical and driving cross-platform adoption between UberRides, UberEats and Cornershop users base. He / She is in charge of planning, coordinating and supervising full-funnel marketing activities in Mexico with ownership on marketing budget, ensuring that the team complies with the strategies to maintain and increase our user base. This position reports to the local Country Manager and dotted line CMO.
What will you do?
What do you need to succeed?
Si necesitas una adaptación para completar el proceso de aplicación, envía esa información aquí o avísale directamente a nuestro equipo.
Cornershop by Uber es una app de servicio de entrega a domicilio que te da tiempo libre, ya que tus pedidos de supermercados y tiendas especializadas se entregan directamente en tu puerta. Somos una empresa de rápido crecimiento que opera en Chile, Brasil, Perú, Colombia, México, Costa Rica, Estados Unidos y Canadá, y desde nuestra adquisición por Uber, seguimos creciendo. Relanzada bajo nuestra nueva marca Cornershop by Uber, buscamos hacer crecer nuestro equipo. Así que, si quieres trabajar en un entorno innovador, con una cultura de startup, gente que vive de dad jokes y el buen humor, ¡tu lugar está con nosotros!
The Head of Marketing is responsible for delivering the top line growth for Mexico’s Uber Retail Delivery lines of businesses, including Cornershop, Uber New Vertical and driving cross-platform adoption between UberRides, UberEats and Cornershop users base. He / She is in charge of planning, coordinating and supervising full-funnel marketing activities in Mexico with ownership on marketing budget, ensuring that the team complies with the strategies to maintain and increase our user base. This position reports to the local Country Manager and dotted line CMO.
What will you do?
- Develop Mexico marketing strategy, understanding business priorities and marketing objectives.
- Understand the target market and identify and develop local consumer and shopper insights to define strategies aimed at attracting and retaining customers across the full marketing funnelLead local marketing team and influence Uber stakeholders, and global Cornershop Marketing team, local Business Development teams to develop the most effective and efficient campaigns in collaboration Facilitate branding, Social media & PR coordination.
- Develop co-marketing plans with our key merchants and CPG partners to drive growth Monitor the results of performance marketing, social media, CRM, and partnerships to implement continuous improvement actions.
- Optimize investment to improve KPIs for acquisition, engagement, and CAC reduction.
- Oversee budget spend in the most efficient way.
What do you need to succeed?
- Full funnel marketing experience (ideally a combination of tech marketing and CPG experience).
- Experience managing teams and influencing stakeholders, directly and indirectly.
- Experience creating strategic marketing plans using both internal and external insights that deliver meaningful outcomes to the business, aligned to strategic initiatives.
- Fluent in English with excellent written and verbal communication skills.
- Proven analytical, problem solving, and troubleshooting skills – ability to get around roadblocks.
- Ability to leverage data to identify trends and opportunities to influence client behavior and lower cost of acquisition.
- Highly organized, methodical and process-driven, demonstrating a drive to improve internal processes whenever possible.
- Results-oriented mindset with a track record of driving initiatives through to execution.
En Cornershop, estamos enfocados en promover un ambiente laboral inclusivo y accesible, donde todas las personas se sientan valoradas, respetadas y apoyadas. Continuamos construyendo una fuerza de trabajo que refleje la diversidad de nuestros clientes y comunidades en donde vivimos y servimos.
Si necesitas una adaptación para completar el proceso de aplicación, envía esa información aquí o avísale directamente a nuestro equipo.
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