CROSSMARK Hiring for PAID MEDIA/SEO SPECIALIST at Bentonville Full Time

# of Openings

1

Overview

The Paid Media Specialist manages and coordinates all paid advertising initiatives for the business. This position will be an integral part of the digital team by helping to drive growth through the development of our brand as well as the implementation and management of high impact, lead generation activities.

Responsibilities

Essential Duties and Responsibilities:

• At the direction of the Director of Digital, manage and coordinate advertising initiatives as it relates to a larger B2B and B2C strategy

• Responsible for the day-to-day implementation and optimization of paid marketing activities across digital channels

• PPC client campaign setup, management, and client consulting for various types of paid ad spending – Google, as well as paid social sites like Facebook, LinkedIn, Instagram, etc.

• Provide trend insights and drivers of performance that tie back to specified account KPIs

• Explore and recommend ongoing testing opportunities, including A/B landing page tests, BETA tests, ad copy tests, audience targeting, day parting, various bid models, additional vendor utilization, Paid Social, Display, Video experience preferred

• Partner and collaborate to build acquisition campaigns to drive omnichannel growth

• Optimize campaigns to meet the need and direction of the client

• Use Google Analytics to evaluate search campaigns by providing regular reporting, analysis and recommendations

• Conduct ongoing keyword research and selection for pay-per-click campaigns and to maximize the effectiveness of campaigns

• Stay up to date on the latest digital trends, tools and best practices and share information with other members of the digital team

• Ensure all aspects of campaigns are properly tracked and trafficked

• Develop optimization strategies that increase the company’s search engine results rankings

• Research SEO keywords to use throughout the company’s website and marketing materials

• Perform any needed tasks around doing organic SEO efforts for client websites

• Set measurable goals that demonstrate improvement in marketing efforts

• Collaborate with digital and creative teams to write compelling and high-quality website content, including blog posts and page descriptions

• Update content and website links for maximum optimization and search engine rankings

Qualifications

Essential Knowledge, Skills and Abilities:

• Experience with PPC/Paid Ad Management, email marketing/demand generation, and/or SEO content strategy

• Experience with and knowledge of online marketing and paid search advertising set-up and coordination (Google Ads, Google Analytics, Meta Business Suite, etc.)

• The ideal candidate would be data-driven and completely capable of managing multiple projects and prioritizing tasks for many clients at one time

• Possess an analytical mindset that has experience tracking and working toward KPIs

• Understanding of search engine algorithms and ranking methods

• Knowledge of keyword research and data mining tools

• Maintain expert knowledge of Google Ads and paid social best practices, while continuing to recommend new platforms and channels for greater overall reach and improved conversions

• Able to complete competitive analysis of other companies within the industry

• Excellent written and verbal communication skills

• Experience with WordPress

• Ability to multi-task in a deadline-driven, fast-paced environment

Education and Experience:

• 2+ years of experience managing Paid Search, Online Display and/or Social Ad campaigns along with SEO

• Bachelor’s degree in Marketing or a related field

• Meta Business Suite: 2+ years

• Google Analytics: 2+ years

Physical Demands:

While performing the duties of this position, the team member is regularly required to be able to:

• Sit, stand, talk, hear and use hands and fingers to operate a computer keyboard, mouse and/or other peripherals.

• Listen to and understand information and ideas presented through spoken words and sentences.

• Read and understand information and ideas presented in writing.

• Communicate information and ideas in speaking so other will understand.

• Identify and understand the speech of another person.

• Communicate information and ideas in writing so others will understand.

• Light to moderate lifting may be required from time-to-time

Supervisory Responsibilities :None

Working Environment : Office Environment.

Language Skills: English is the primary language skill; however, bilingual skills may be required based on business necessity.

Under the Americans with Disabilities Act (ADA), WIS is committed to providing reasonable accommodations to qualified individuals with disabilities to enable them to effectively perform the essential functions of the job.

Posted Date 31 minutes ago (9/15/2022 8:29 AM)

Req ID 2022-206654

Primary Work Location : Location US-AR-Bentonville

Category Marketing/Creative Services