DB Breweries Looking for Media & Digital Manager at Auckland, Auckland, New Zealand Full Time

Location: Auckland

Function: Marketing

Type of Contract: Permanent

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When you join DB Breweries, you join the global HEINEKEN whānau, where everyone is encouraged to be themselves, contribute their ideas, learn and grow as part of one of the largest beer and cider brewing companies in the world spanning 70 countries. 

We believe diverse views make great brews, and the vibe in our team is very much reflected in our four values: PASSION for consumers and customers, CARE for people and planet, ENJOYMENT of life, and COURAGE to dream and pioneer.  We offer a great range of employee benefits and positive culture which includes:

• Free health, life and income protection insurances.
• 5% employer contribution to your Kiwisaver.
• Free monthly allowance of beer, RTDs, cider or zero alcohol beverages.
• 20% employee discount at Star Hospitality venues (Kapura and Joylab restaurants and bars).
• ‘Enjoyment of Life’ leave (an extra day each year to do something you enjoy).
• A range of other benefits including generous parental leave provisions, free confidential counselling support, digital wills, feminine hygiene products, retail discounts and more.
• Free learning and wellbeing tools and leadership development programmes.
• As a member of Mind The Gap, we’re committed to addressing gender pay gaps and we’ve also supported the Pacific Pay Gap Inquiry.
• Flexible work arrangements for roles that can be performed remotely including work-from-home up to two days each week.
• Free parking.

As DB’s Media & Digital Manager, you’ll play a pivotal role in shaping and executing long-term strategies that drive brand growth, boost customer loyalty, and optimize our investments in the ever-evolving media and digital landscape.

Key Accountabilities:

• Drive annual planning, advising on portfolio and brand strategy for both ATL and BTL activities, prioritizing brand and media requirements aligned with DB’s ambitions, and conduct market mapping for campaign success.
• Lead the evolution of DB’s data strategy for an excellent loyalty program, including first-party data, CRM, and loyalty platform development. Collaborate with key stakeholders, integrate with Star Hospitality strategies, and oversee external agencies for a clear loyalty and CX roadmap, including DB’s consumer loyalty.
• Oversee the annual communication plan and budget for both ATL and BTL (mix), optimizing ROI across channels; support negotiations for joint media contracts; and manage relationships with media agencies, identifying continuous improvement opportunities.
• Serve as the main contact for agencies managing DB’s social media, ensuring consistency and centralized information; collaborate with brand marketing for effective content strategies; maintain a continuous learning agenda for top-tier social delivery.
• Collaborate with regional and global teams on Media & Data planning, implement best practices in NZ, champion Marketing Excellence locally through communication initiatives and training, report on local investment and ROI, and share global tools locally.
• Lead thinking and work with Brand Experience and Marketing Managers to develop best in class communications strategies.

Your background and experience:

• Marketing or relevant field tertiary qualification.
• Minimum 5 years in media or data strategy.
• Recent agency or client-side experience.
• Desirable expertise in Loyalty/CRM strategy and platform development.
• Proven success in managing and influencing stakeholders locally, within APAC, and globally.
• Effective written and verbal communication for target audiences.
• Demonstrated success in analysing marketing data and trends for future opportunities.
• Strong commercial acumen.

Excited about what you’ve read so far? Apply today – we’d love to hear from you!

We wanted to send a friendly reminder that you don’t have to be the perfect match on paper to be the perfect fit for us here at DB Breweries. We believe in growth, and that means learning and developing as you go, nobody is a master of all trades. So, if you are reading this and there is a spark of interest, we encourage you to take the leap and apply because your potential might be just what we are looking for. Your unique perspective and passion could bring something special to our team, it’s all about drive, potential and your enthusiasm. So go ahead and click apply, you never know where this opportunity might lead you.

Please note: We are not accepting candidates from recruitment agencies for this role