Dexcom Looking for Marketing Specialist 2 (12-month Contract) at Auckland, Auckland, New Zealand Full Time

AMSL and NZMS are subsidiaries of Dexcom, a worldwide leader in transforming diabetes care and management by providing CGM technology to help patients and healthcare professionals better manage diabetes. AMSL and NZMS currently operate 6 commercial divisions supported by specialised Corporate Functions. We form partnerships with world leading medical device, pharmaceutical and scientific innovators and are passionate about introducing and establishing advances in healthcare and science for the benefit of patients and healthcare providers.

Working in the Medical Devices Industry, you will be exposed to a broad range of products that have life changing effects on a patient’s quality of life.

Australasian Medical & Scientific Limited (AMSL) and New Zealand Medical & Scientific (NZMS) are distributors across the diabetes space and are companies of Dexcom (a global company), currently operating across New Zealand and Australia. Learn more about Dexcom here: dexcom.com/en-us/about-dexcom. Our mission is empowering people to take control of health.

Working in the Medical Devices Industry, you will be part of our Marketing Services Team, working on our Diabetes Range including the Tandem Diabetes Care t:slim X2 insulin pump and Dexcom Continuous Glucose Monitoring Systems. Working in this space will allow you to be a part of a range of products that have life-changing effects on people with diabetes quality of life.

This role as 12-month maternity leave cover role and is based inAuckland, New Zealand. This is a hybrid role where you can work remote 3 days and 2 days in our office.

Description Of Role

Coordinate and execute advertising, marketing and communication activities as requested.

Key Responsibilities/Essential Duties

• Work on the development and execution of marketing activities and across different brands/divisions to meet project objectives
• Develop, edit and produce artwork for promotional and communication material to resonate with marketing initiatives
• Liaise with advertising companies to prepare detail aids, leaflets, posters and other materials as required
• Initiate and build marketing campaigns for all target audiences for each division including but not limited to; social media, new projects, email marketing, advertisements, marketing materials, webcasts and websites
• Manage the performance and effectiveness of all marketing programs and lead generation campaigns including lead scoring and lead nurturing programs
• Oversee database management – segmentation, list acquisition/import, data cleansing, event capture, lead management, etc.
• Manage email deliverability, database hygiene, subscription management, and compliance with Global opt-in laws and regulations
• Implement testing methodologies (e.g. A/B and multivariate testing) to improve conversion rates (content, email templates, landing pages, etc.), optimise campaign results, and measure the relative impact of various tactics
• Execute inbound marketing, lead management, and automated digital marketing programs to drive lead conversion and ultimately new business acquisition via the Marketing Automation platform
• Work alongside Marketing Department and Inside Sales to optimise the customer journeys using the Marketing Automation platform
• Assist in creating educational material, sales presentations, proposals, correspondence, and reports as required by the Marketing Department
• Prepare reports on marketing and sales metrics
• Collect and analyse target audience behaviour data to assist in new strategies to implement across divisions and understand your target audience for the projects you’re working on
• Assist events team in managing national conferences and local events for all divisions and provide assistance as required with the following:
• Design booth artwork and production
• Attend trade shows, local consumer and healthcare professional events to increase market knowledge
• Create invites, social media posts, website updates or any other event-related posts/updates as required by events team

Compliance

Requirements

Ensure that all marketing collateral is compliant and that every detail about the product is correct and meets the requirements of the company and regulatory bodies in the industry. This includes but is not limited to:

• AMSL/NZMS, global or supplier branding guidelines
• Industry codes of conduct: MTAA, MTANZ, ASA etc.
• Relevant laws and legislation: TGA, MedSafe, ACC, Spam acts etc.

Online

Assist in all aspects of online campaigns and tracking as required:

• Social media or search campaigns
• Assess analytics and help track sales, leads or opportunities
• Website content/updates
• SEO and PPC
• Content writing

Candidate Requirements

• Bachelor’s degree in marketing, communication or related field
• An interest in medical science or willingness to learn about the medical devices industry
• Experience in creating designs and artwork
• Attention to detail with accuracy and consistency
• Effective communication skills; verbal, written and presentation
• Ability to multi-task, meet multiple deadlines and project management skills
• Self-motivated with creative thinking
• Proactive
• Enjoy working in teams and possesses an engaging personality
• Strong interpersonal and organisational skills
• Excellent ability to handle new technology/software
• Knowledge of Microsoft Office, social media, inbound marketing, updating websites, video/photo editing
• Adobe Creative Suite experience (InDesign, Acrobat, Photoshop etc.)
• CRM or Marketing software experience e.g. HubSpot or Marketing Cloud

To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at Dexcom. Only authorized staffing and recruiting agencies may use this site or to submit profiles, applications or resumes on specific requisitions. Dexcom does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to the Talent Acquisition team, Dexcom employees or any other company location. Dexcom is not responsible for any fees related to unsolicited resumes/applications.