Diageo Hiring for Audience and Data Analyst Job at Ciudad de México Full Time

Job Description :

Diageo is the #1 premium drinks company Globally and in Mexico with the biggest share of value in the Market. We are a spirited company born of an incredible entrepreneurial legacy with leading Brands that are top 3 in the Mexican Market like Buchanan´s, Johnnie Walker, Don Julio and many others with a very strong global and local heritage and footprint. Our most iconic brands were built by brilliant entrepreneurs with real vision and purpose, born of a progressive industrial age. Now, a new technology revolution is well underway that impacts the very fabric of what we do and how we do it.

Collect Diageo consumer data will be the key to connect with them, we are looking for a brilliant Audience and Data Analyst to help Diageo build projects and initiatives that enable us to capture data from our consumers in the different channels (on/off) and experiences. You will work with the brands and teams to define the way you will be working, define objectives and measure the progress of the results, you will also be responsible for defining the data activation journeys.

Your mission will be to build the processes and routines across the various teams that allow the data capture demeanor to become part of the plans and strategies. You will ensure that data capture and usage processes comply the global data storage and privacy guidelines.

Responsibilities

• You will handle all data and reporting while also advising and giving insight for decision making on A&P investment – including Digital Media.
  
• Build the way of work, process, methodologies to collect consumer data, routines, monitoring, reports, dashboards.
• Work closely with Brands, agencies, trade marketing, cultural teams to identify data collection opportunities, build strategies and define short, medium and long term plans .
• Work with partners, agencies, vendors, sponsorships to build and negotiate 2nd party data deals.
• Recommend and develop business cases for new platforms/partners to help us to collect or improve our data base and enrich the consumer profiles.
• Own the creation of the assets need it for he data capture initiatives such as sites, landing pages, apps, gamification and ensure the accurate connection with CDP based on the privacy guidelines, handle vendor/agency responsible of the development to ensure the accomplishment of the result in time and form .
• Be the CDP owner, ensure all the consumer data sources are accurately connected with CDP platform. (Quality assurance), validate the data it is clean and standardized .
• Responsible for the utilization, management & tracking of available consumer data assets.
• Ensure that 1st party audiences are deployed as needed by the business , including confirmation of seed/scaling in activation platforms (Sales Force Marketing Cloud, Facebook, DSPs etc), and reporting out on usage (in partnership with Performance Manager).
• You will be responsible for partnering with internal data partners and Global to ensure all end-destinations required for data activation are appropriately built, integrated and quality checked.

Capabilities

You know the relevance of consumer data and the importance of capturing and understanding it to generate relevant information to improve business results , you have the technical ability to ensure this process and the sensitivity to communicate the results.

• Win through execution: You have passion, drive and demeanor to make things happen. You are flexible pivoting following your clients and team member’s agenda, but once defined and committed you follow-up and own execution to deliver actions and results on time in full.
• Invest in talent: You are part of digital transformation, and you lead by teaching and evangelizing all teams to know more about the impact of the data from consumers.
• Shape the future: You are a self-starter at heart. You create your own path forward, you are experienced building cases to get agreement and engagement from key partners and you are driven by the bigger ambition of becoming a data centric company, moving your way around to get there.
• Inspire through purpose : You have validated capabilities to Influence and inspire the organization and partners at different levels to move forward and get to a common ambition.

Qualifications

• Proven and consistent experience working in digital, must have expertise across technology and data.
• Proficiency in marketing technology platforms, specifically digital analytics, experimentation, personalisation and marketing automation.
• Proficiency in advertising technology and related platforms, primarily around CDPs, DMPs, DSPs,
• Collaborator leadership skills across internal, agency and software vendors.
• Experience in driving business and customer use cases powered by data and technology.
• A data driven profile who is also commercially minded, with strong analytical skills. Experience creating dashboards for metrics reporting
• Hands-on experience managing an initiative from start to finish
• Superb communication and presentation skills.

Preferred Qualifications

• Master Degree / MBA
• Experience opening / starting the data, analytics capability in CPG or similar companies

Are you interested in this role? Please apply and be part of our engaging process. We offer a highly competitive rewards and benefits package that might interest you!

Flexibility

This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our company to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Worker Type :

Regular

Primary Location:

Mexico City

Additional Locations :

Job Posting Start Date :

2022-07-27-07:00