Disney Media & Entertainment Distribution Hiring for Marketing Manager, Local Original Production Job at Ciudad de México Full Time

We are looking for a marketer to contribute to the local original productions strategy for Disney Streaming Services in Mexico. As Marketing Manager, this person will lead the planning and implementation of marketing campaigns to build and consolidate new & local titles. The ideal professional for this position has a robust background in the Entertainment Industry and is passionate about films, tv series and storytelling. The Marketing Manager is a creative, strategic, dynamic person and a highly effective cross-functional collaborator that works alongside Marketing, Distribution Sales, Partner Marketing, PR/Comms teams to achieve specific business objectives.

Responsibilities :

The Marketing Manager will be responsible for:

• Responsible for the marketing planning and execution for Local Original Productions, leading an end-to-end process that generates a wide variety of campaign elements to promote the new titles, ensuring accurate development and timely delivery.
• Partner closely with consumer marketing, social media, creative, PR and production teams to build awareness for the titles and create impactful campaigns, apart from managing local agencies and vendors.
• Drive and enable innovation and first in class creative solutions for multiples touch points to launch the shows, partnering with internal teams and key agencies to ensure the best execution for marketing campaigns.
• Leverage existing owned digital platforms and social media channels to build and cultivate target audiences.
• Close interface with the Production Team in charge of distribution partners to help support marketing campaigns. Strategize ways to share and leverage assets and tactic.
• Work closely with internal partners to leverage synergy marketing opportunities.
• Utilize data, analytics and insights to measure marketing effectiveness and drive decision making.
• Partner with research and analytics to continue to refine methodologies for measuring impact of all paid media and marketing efforts.
• Help support and structure internal efficiency process and management model.
• Guarantee local strategy effectiveness and OKR tracking.
• Responsible for mkt campaign budget management and allocation.

Basic Qualifications :

What we need from you to be part of this story:

• Experienced in marketing to consumers and working with teams based in Mexico & Latam.
• Local Production marketing experience is a nice to have.
• Experience of using data driven marketing to support decisions.
• Experience in launch and sustained major global brands, content or franchises
• Have worked in projects from development to completion.
• Media & entertainment marketing experience – strategy and execution is a plus.

Additional Information :

At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.