Etsy Hiring for Channel Lead, TikTok at Brooklyn, NY Full Time

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect entrepreneurs with buyers around the world. Etsy, Inc.’s ‘house of brands’ portfolio has expanded to now include four individually distinct ecommerce brands – Etsy, fashion resale marketplace Depop, musical instrument marketplace Reverb, and Brazil-based handmade goods marketplace Elo7. As an Etsy employee, you’ll tackle unique problems alongside talented coworkers committed to Keeping Commerce Human. We’re large enough that you’ll focus on meaningful, complex challenges, but small enough that you can make a rewarding impact.

What’s the role?

Are you a TikTok-obsessed digital content leader who is passionate about Etsy’s marketplace for small businesses? Etsy is seeking an experienced Social Media Manager to lead Etsy’s TikTok channel.

As Social Media Manager, you’ll work closely with social and marketing channel leads, as well as an array of talent, sellers and UGC creators to develop, execute and scale video content that will define Etsy’s voice on TikTok.

This is a full-time position reporting to the Senior Manager, Social Media and the base salary range will be 90,000 – 116,000 USD per year. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy. For this role, we are considering candidates based in the United States who are either remote, flex, or office-based. Etsy offers different work modes to meet the variety of needs and preferences of our team. Learn more about our flexible work options and vaccination policy here.

What does the day-to-day look like?

• Leading all aspects of the strategy, execution and growth of Etsy’s TikTok channel to create video content intended to fuel brand awareness and advocacy

• Collaborating with sellers, buyers and other TikTok creators to co-create content for Etsy’s owned TikTok channel

• Being Etsy’s internal expert and advocate for all things Tiktok: existing and new platform features, trending sounds, formats, listening, paid boosting, analytics and reporting

• Providing thought leadership on how to best leverage different features of TikTok (eg Live) to achieve our channel objectives.

• Scaling UGC content from Etsy seller and buyer brand advocates on TikTok

• Stewardship of Etsy’s brand and voice on TikTok, working to develop, execute and evolve Etsy’s strategy and vision for the channel

• Collaboration with other social channel leads to ensure strategic syndication of social content and creators across our social ecosystem

• Actively testing, optimizing, and evolving the short form video approach across channels, surfacing key insights to the social team as well as our marketing partners to drive views, engagement and channel growth

• Overseeing community management and off channel brand engagement- deciding where and when Etsy can thoughtfully participate and engage with creators and brand advocates

• Maintaining the integrity of the Etsy brand, ensuring that our content is uplifting and inspiring to sellers and buyers alike, amplifying Etsy’s mission of keeping commerce human

• Proactively identifying, vetting and repurposing products, shops and/or existing UGC content that aligns with Etsy’s values and standards for Etsy’s global brand, international and seller channels

• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy’s discretion, or otherwise applicable with local law

Qualities that will help you thrive in this role are:

• 5+ years experience creating social media video for a large brand or publisher, with a particular focus on video content

• Deep knowledge of the social video landscape and social trends, particularly on TikTok, possessing a keen awareness of the difference between successful consumer and brand content

• Extensive knowledge of measurement and performance for social video as well as content discovery and CMS work streams

• Experience producing video content for a brand and copywriting for social media video formats

• Understanding of social video creation tools inside and outside of TikTok

• Passion about supporting small businesses, creativity and craftsmanship and care deeply about building the Etsy brand for key audiences

• Ensure a steady and stream of quality video content for our TikTok channel aimed at Etsy brand advocacy and awareness

• Identify and suggest creative opportunities for Etsy to leverage its values within the TikTok landscape as well as predict, measure and respond to video content performance on our channel in key areas of video views, engagement and channel growth

• Work closely and collaboratively with multiple stakeholders across the organization, both inside and outside of the social media team.

• Able to balance multiple projects and priorities, while acting nimbly to support emerging trends and opportunities

Additional Information

What’s Next

If you’re interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you’d like. As we hope you’ve seen already, Etsy is a place that values individuality and variety. We don’t want you to be like everyone else – we want you to be like you! So tell us what you’re all about.

Our Promise

At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.

For U.S. roles only:

Many Etsy roles are open to remote candidates, and you’ll be able to identify which ones within the location header of each job description. We’re open to remote hires from all U.S. states except Hawaii and Alaska.