EY Hiring for Integrated Go-to-Market Leader, Europe West Region at New Orleans, Louisiana Full Time

At EY, you will have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we are counting on your unique voice and perspective to help EY become even better too. Join us and build an exceptional experience for yourself, and a better working world for all.

The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s ambition to create long-term value as the world’s most trusted, distinctive professional services organization. Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

BMC is led globally by Karen Hopkins. The function comprises over 2,000 professionals, working across the Global Executive and Regions in: Brand; Marketing; PR/Media Relations & External Communications; Internal Communications & Employee Engagement; Corporate communications.BMC also includes a number of teams who are responsible for digital channels, content development, editorial, webcasts, events-staging, strategy, planning and operations.

The opportunity

As part of the drive to strengthen cross-border collaboration and better serve EY clients, EY is bringing together three existing regions to form a new, enlarged Europe West Region. We are seeking a talented, influential and experienced individual to lead the Integrated Go-to-Market (iGTM) team for this new region and play an active role as a member of the Regional BMC Leadership Team, reporting to the Regional Brand, Marketing and Communications Leader for Europe West. The leader will have a dotted reporting line to the EMEIA Brand and iGTM leader.

This is a key senior leadership position that is accountable for developing and leading the Europe West iGTM team in alignment with the strategic priorities of the business as well as executing Global and EMEIA priority programs in the region. The individual will need to build the newly combined iGTM team for the region and foster integration and teaming across the different countries in the region.

To help us achieve our ambitions, we are transforming our BMC function across Europe, Middle East, India and Africa (EMEIA). This includes strengthening the skills and capabilities of our teams to deliver best in class digital marketing and support a broader product and service offering in line with EY ambitions to be a leader in technology-enabled transformation. Another important element of the transformation is to increase alignment and realize synergies across global, area and regional teams. This leader will have a key role to play in embedding the change within the region.

A commercially astute leader with a passion for bringing teams together, the iGTM leader has a pivotal role in prioritising areas of focus and investment for the iGMT function in alignment with regional business priorities and delivering market leading programs that are client-centric, build our brand in the market, help deepen and broaden client relationships and generate demand to drive profitable growth in the short and long term. The individual will be responsible for driving an account and buyer-centric approach that is sector led and fully aligned with the regional growth strategy.

Major responsibilities/duties

The Europe West iGTM Leader is a critical senior leadership role accountable for:

• Leading a team of iGTM professionals, including development and leadership of all iGTM resources within the region

• Acting as a trusted advisor to the business to actively make choices and prioritise iGTM resources and budget in alignment with the Europe West growth strategy

• Creating and implementing a GTM strategy that is account-centric and delivers a fully integrated approach across sectors, segments and service lines for maximum market impact and commercial value

• Aligning behind our overall iGTM strategic direction and work closely with peers across EMEIA

• Building a strong regional iGTM team, uniting the existing country teams to create an iGTM community across the region and drive cross-border collaboration, motivating team members through effective teaming, coaching, counselling and learning opportunities

• Working closely with Markets, the SL leads, Sector leads and BD to identify, accelerate and maximise opportunities to win in the market, drive synergies and deliver impact

• Bringing together understanding of client issues and commercial insight to deliver marketing programs that deliver across the client lifecycle

• Working with the Communications and Engagement and Brand teams to ensure EY is top of mind for existing and potential clients and empower our client-facing teams to win in the marketplace in an environment where profitable business growth and brand value is built from the inside out

• Act as a change agent, driving the transformation in the way the team works and supports the business, using new approaches and technology to ensure they are agile, responsive and up-to-speed with the new skills needed to market in a digital world

• Increasing the deployment of global and area BMC programs through greater collaboration and co-creation to ensure local relevance in support of regional business priorities

• Ensure good practices and key learnings are shared across Europe West to ensure consistent delivery of client-centric, data and insight-driven marketing programs as part of our iGTM transformation ambitions

• Implementing robust measurement and reporting to demonstrate return on investment and the delivery of strong commercial value

• Oversight of the strategic planning and iGTM budget for regional BMC activities

• Delivering the global and area BMC transformation agenda and embedding that change within the region to set the standard for local BMC teams and create better impact

Travel within the Region will be an important requirement. Travel within the Area and globally will be less frequent, but may be required pending business needs.

Skills and attributes for success

• Strong strategic skills to develop long-term vision and the ability to translate it into actionable and measurable marketing plans

• Business and commercial acumen to understand EY’s business, team appropriately with business stakeholders and support the delivery of exceptional client service and GTM programs

• Leadership skills including the ability to proactively coach and develop high performing teams, inspire diverse teams and delegate effectively and define priorities to deliver greatest impact

• Ability to navigate complexity and work in a highly matrixed organization that requires complex stakeholder management, constructively challenging requirements and current state at the most senior levels to increase overall value to the firm as a whole

• Connect external trends and client-centric thinking to the region iGTM strategy, bring innovative new thinking for the digital world and generate GTM opportunities

• Exceptional technical marketing knowledge and the ability to apply this knowledge in the design and delivery of successful, integrated campaigns

• Able to quickly establish personal credibility and demonstrate value-add marketing insights and expertise

• Problem solving and conceptual thinking; the ability to synthesize complex information, anticipate obstacles and respond accordingly to recommend workable actions and solutions

• Assert own ideas and persuade others; gain support and commitment from others

• Excellent communication and networking skills – able to effectively manage, influence and build consensus across a broad range of senior stakeholders

• Ability to work in a high paced, agile environment, working under pressure and managing multiple priorities effectively – dynamic and willing to go the extra mile

• Inclusive people leadership; a strong team player, highly collaborative, comfortable working virtually

• Act as a point of integration to enable knowledge sharing and connect all facets of the business when initiating, developing and implementing communications and engagement programs

• Focus relentlessly on results and measurement of outcomes

• Excellent written and verbal communication skills

To qualify for the role you must have:

• Experience in a cross-border role, building and managing diverse teams and delivering successfully across cultures and markets

• 15 years of marketing experience within a global organization delivering integrated campaigns across the full client lifecycle

• Experience delivering integrated marketing programs with proven and demonstrable results.

• Proven ability to influence and build collaborative relationships with senior stakeholders.

• Experience of working effectively in a cross-cultural environment for multiple stakeholders and audiences, including with virtual high-performing teams.

• Prior experience in delivering exceptional results in a multinational firm with complex matrix structures and global reporting relationships, balancing local market needs with global strategy

• Experience in B2B environment where brand and business are built from the inside out, with substantial experience in either professional services, financial services or technology sectors

• Strong expertise and knowledge of the full spectrum of marketing disciplines with particular emphasis on digital capabilities

• Cultural awareness and sensitivity, as this role will involve daily interaction with people in multiple countries

• Bachelor’s degree (or equivalent area of study)

• Fluency in English

Ideally, you’ll also have

• Fluency in one or more of the languages represented in Europe West

• High degree of numeracy with experience demonstrating ROI on marketing programs

• Experience of working closely with Business Development to create demand and generate sales pipeline opportunities that drive business growth

• Client-centricity and a solid understanding of account planning and account-based marketing

What working at EY offers

We offer a competitive remuneration package where you’ll be rewarded for your individual and team performance. The details of the package will be dependent upon the country in which the individual is based as well as:

• Support, coaching and feedback from some of the most engaging colleagues around

• Opportunities to develop new skills and progress your career

• The freedom and flexibility to handle your role in a way that’s right for you

EY is committed to being an inclusive employer and we are happy to consider flexible working arrangements. We strive to achieve the right balance for our people, enabling us to deliver excellent client service whilst allowing you to build your career without sacrificing your personal priorities. While our client-facing professionals can be required to travel regularly, and at times be based at client sites, our flexible working arrangements can help you to achieve a lifestyle balance.

About EY

As a global leader in assurance, tax, transaction and advisory services, we’re using the finance products, expertise and systems we’ve developed to build a better working world. That starts with a culture that believes in giving you the training, opportunities and creative freedom to make things better. Whenever you join, however long you stay, the exceptional EY experience lasts a lifetime. And with a commitment to hiring and developing the most passionate people, we’ll make our ambition to be the best employer by 2021 a reality.

If you can confidently demonstrate that you meet the criteria above, please contact us as soon as possible.

Join us in building a better working world.

Apply now.

EY | Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people, and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform, and operate.

Working across assurance, consulting, law, strategy, tax, and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.