First Table Looking for Chief Marketing Officer at New Zealand Full Time NEW

We are on the hunt for a strategic and hands-on Chief Marketing Officer to help leverage our growth across New Zealand, Australia and the UK.

About First Table

First Table is an award-winning dining discovery platform helping food lovers score early-bird bookings at top restaurants. We’re already thriving in product and sales. Now, marketing is the next frontier—and we need a proven leader to take the reins.

The Opportunity

As our CMO, you’ll report directly to the CEO and join our executive team. You’ll shape and execute a global marketing strategy that drives user acquisition, restaurant growth, and lifecycle engagement—all while building up the internal marketing team.

This is a part-time or fractional role, working 2-3 days per week, and based remotely in New Zealand. You will be covering the New Zealand, Australia and UK timezones.

Your responsibilities will include:

• Designing and leading the global marketing strategy
• Building a high-performance marketing engine (paid channels, CRO, SEO, lifecycle)
• Driving customer engagement and retention via tools like Iterable
• Owning marketing metrics, dashboards, and campaign analysis
• Collaborating with Product, Sales, and RevOps to align marketing with business outcomes
• Coaching and developing the Marketing Manager
• Shaping the future marketing team structure

What You’ll Bring

Experience & Expertise

• Deep expertise in performance marketing and digital channels in a B2C or B2B2C environment
• A proven track record in e-commerce or marketplace platforms
• Strong data fluency and experience setting KPIs and optimising campaigns
• Global or multi-market execution experience
• A hands-on approach with a bias for action and commercial outcomes
• Proven team coaching and senior leadership experience

Why First Table?

• Opportunity to build and grow the marketing function like never before in a rapidly growing global company
• Autonomy to experiment and drive growth initiatives
• Direct impact on business success metrics
• First Table discounts!

To express your interest in becoming our new CMO, please submit your details by using the ‘Easy Apply’ button above!