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Canada
FlyOver Attractions by Pursuit Hiring For Revenue Maximization, Senior Manager at Banff, AB Full Time
Overview:
Pursuit is a hospitality and attractions company that connects guests and staff to iconic places through unforgettable and inspiring experiences and strives to become the world’s leading provider of experiential adventure travel. Pursuit generates revenue and shareholder value as one of two business units operated by Viad, an S&P SmallCap 600 international experiential services company, traded on the New York Stock Exchange under the symbol VVI.
We deliver rich travel experiences to the global market in iconic destinations through its unique hotels and lodges, recreational attractions, ground transportation services, retail, food and beverage, sightseeing, tours and travel products. Today, the company enjoys strong perennial demand with operations in or adjacent to Banff, Jasper and Waterton Lakes National Parks in Canada, and Glacier and Denali National Parks in the United States in addition to FlyOver Canada in Vancouver, B.C., FlyOver Iceland in Reykjavik, and coming soon – two new FlyOver attractions in Las Vegas and Toronto. The company is executing an aggressive growth strategy, expanding into multiple geographies and iconic locations that enjoy perennial visitor demand.
We are strengthening and improving our culture, our attractions and our operations to deliver these unforgettable guest and staff experiences. We will work hard to refine and execute our strategic plan for the expansion of the business, accelerate profitable revenue growth through strategic capital deployment, drive strong organic growth of our existing businesses, and acquire unique and complementary businesses. We will work tirelessly to build a strong entrepreneurial, fun and rewarding culture for our team members.
Responsibilities:
This role is responsible to drive incremental revenue and profit for global Pursuit attraction businesses using a rational, disciplined decision-making process while managing risk under current and anticipated market conditions. This highly collaborative position is key to the development and implementation of effective product, price, inventory and distribution strategies. This position oversees all aspects of inventory management in all guest channels.
This role requires leadership, strong relationship-building abilities, change management skills, creative thinking, and an analytical mind. It requires an ability to successfully communicate rate and product recommendations to Pursuit Leadership Team, Sales Directors and General Managers who must adopt new pricing strategies before they can impact revenue. To be successful, the Manager, Pursuit Attractions Revenue Maximization will be highly collaborative with Revenue Managers across Pursuit, and all stakeholders within their businesses.
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Optimize price strategies through definition and management of all rates, rate levels, stay restrictions and other tactics, congruent with demand factors and managed through all
distribution channels - Update in conjunction with Sales, and track to, an annual rate requirement timeline to include admission pricing, package pricing and F&B pricing
- Play a key role in determining research priorities, execution and communication of results
- Set OTA strategy and manage all OTA partners(Get Your Guide, Musement, Google Things To Do, etc.) to maximize revenue
- Play a pivotal role in Data Governance and on the Enterprise Data Warehouse success team
- Prepare for and chair weekly revenue management meetings
- Play an active role in annual business plans, working along-side marketing and sales to set budgets with PAX/ETP and Revenue by sales channel
- Determine the optimal mix of business and work with DOS and sales team members to encourage strategic selection of business
- Accurately prepare Monthly Forecasts (Day by Day) for each business
- Evaluate available Market Share/Data reports to understand trends and opportunities and the market as a whole and ensure targeted pricing and positioning is achieved
- Proactively monitor local events and plan for demands on inventory and communicate with revenue management team
- Ensure all related systems are configured correctly, validated and working to full capacity
- Audit the fulfillment process to ensure standards are being met and identify opportunities for improvement in call center, website, and walk-up scenarios
- Provide inventory and pricing for group sales-inclusive of Regional and Tour and Travel
- Be a Revinate super user, understand positive and negative guest feedback for each attraction location
- Must be knowledgeable of all marketing, sales, operations and contact center initiatives related to each attraction
- Enforces and follows all Viad and Pursuit policies and regulations, including our ‘Always Honest’ code of conduct
- Highly collaborative and maintains regular, open lines of communication with the Contact Center, Sales, Marketing and Operations teams
- Completes other tasks and projects as needed to support the Pursuit Leadership Teams.
Qualifications:
- Minimum 2 years’ experience in a business pricing role, analysis role, or similar work experience related to driving revenue and business growth required.
- Strong working knowledge of PMS and POS systems required. Experience working with tools such as Maestro, RTP, Wizard, Pacific preferred.
- Solid experience using Microsoft Office tools (Excel, Word, PPT, MS Teams) strongly preferred.
- Strong “can-do,” attitude with willingness to be flexible and adaptable.
- Ability to make decisions, solve problems and exercise good judgment.
- Strong commitment to building positive working relationships.
- Willingness to work with a geographically dispersed team in a seasonal environment.
- Resourceful, with a curiosity to solve problems and create new solutions.
- Ability to organize and prioritize multiple tasks in a fast-paced environment.
- Sense of urgency to complete job duties accurately and in a timely manner.
- Sense of humor and ability to ‘let things roll’ when the unexpected happens.
- Solid written and verbal communication skills.
- Hospitality and service-focused mindset including the need to work successfully with both internal and external partners.
- Must have strong prioritization skills and ability to multi-task.
- While infrequent, must be flexible to work non-traditional hours/daysif there is a critical business need.
This list describes at a high level what this job requires, but no job description can anticipate every single task, issue or project that could come up. Pursuit reserves the right to adjust, reduce, add, or change job tasks as needed for the success of the business.
To handle this job successfully, any person hired must be able to perform responsibilities as described.
Pursuit will make any reasonable accommodation to help a person with disabilities perform their job. This job must be based in a current Pursuit office base including Alberta, British Columbia, Montana, Alaska, Colorado or Nevada. Depending on office base, current legal ability to work in the Country is required. Some travel is expected, so ability to travel in US and Canada is required.
Pursuit will make any reasonable accommodation to help a person with disabilities perform their job. This job must be based in a current Pursuit office base including Alberta, British Columbia, Montana, Alaska, Colorado or Nevada. Depending on office base, current legal ability to work in the Country is required. Some travel is expected, so ability to travel in US and Canada is required.
Pursuit is an equal opportunity employer committed to diversity in the workplace. We e valuate qualified applicants without regard to race, color, religion, sex, sexual orientation, age, disability, veteran status, and other protected characteristics.
