Garmin International, Inc Hiring for Influencer Marketing and Media Specialist (Mexico City, Mexico) Job at Ciudad de México Full Time

Responsibilities:

• Lead media, public relations, and Influencer Marketing efforts to build awareness of Garmin’s products and facilitate the best possible editorial coverage in print, broadcast and online/social media
• Drive awareness of Garmin’s business segment products and demonstrate their unique advantages of compelling design, superior quality, and best value to members of the media and general public
• Work closely with Garmin’s local Marketing Team to develop and execute advanced or complex PR strategies and programs that are aligned with the company’s, including press releases, media advisories, Influencer Marketing strategies, product pitches and company statements and quotes
• Maintain and grow relationships with media contacts throughout the respective industry, including facilitation of review/demo units when applicable, including managing larger, key media relationships
• Present a monthly report of activities and achievements related to the scope and coverage in the Media
• Day to day management of Garmin’s local Influencer/Ambassador program, including evaluating/contracting potential ambassadors, developing & executing communications plans, monitoring/reporting results, product training, etc.
• Collaborate with Garmin’s Social Media Manager and Content Creators in developing a monthly market-related content for the company’s social media channels
• Assist in translation and localization of corporate messaging when needed (Press Releases, Marketing/Product Memos, etc.)
• Attend and represent Garmin at industry tradeshows and PR events
• Manage through the corresponding tool, searches and daily reports of notes related to the brand, competition or keywords to be received via email by Garmin team members and include this information in the reports of media coverage results
• Communicate a deep understanding of Garmin’s product line and the competitive landscape
• Budget administration for the Media & Influencer Marketing Plan according to the guidelines of Marketing management

Qualifications:

• Bachelor’s Degree in Public Relations, Marketing, Communications, Journalism, English, or related field from an accredited four year college or university
• Must possess a minimum of 2 years of public relations, marketing experience or equivalent work experience
• Demonstrates knowledge of Garmin products and the market(s) served
• Advanced English (Oral & Written)
• Demonstrates excellent verbal and presentation skills
• Displays compelling writing skills and knowledge of Associated Press style guidelines
• Exhibits outstanding professionalism, judgment, and integrity
• Willingness to travel to trade shows and media events
• Must be a highly organized self-starter able to manage multiple projects and meet deadlines with minimal supervision

• Experience in/enthusiasm for navigation, consumer electronics, wireless and activities associated with Garmin products and services
• Experience with digital/social media
• Knowledge of trends and content on different platforms (Instagram, Tik Tok, Facebook, Youtube)
• Passionate about sports, exploration and/or a healthy lifestyle