General Motors LLC Hiring for Assistant Manager, Addressable Media at Charleston, West Virginia Full Time

Job DescriptionThis is a remote position, the selected candidate can reside and perform the work from anywhere within the United States.The Assistant Manager, Addressable Media performs a key role in maintaining GM’s position as a global leader in the media and marketing landscape. The selected candidate will lead the continued evolution of GM’s people-based media approach focused on reaching consumers with the highest propensity to purchase one of our brand’s vehicles. This person will work closely with internal data and Martech platform teams to ensure the right foundational capabilities are in place to enable this approach. The right candidate will also work with internal and external teams to implement new and emerging targeted, addressable creative capabilities. The selected candidate for this high-profile role will also work closely with key media vendors, as well as industry trade groups and associations like the ANA and WFA, to drive the future evolution of addressability and targeting for all advertisers.A successful candidate would have strong communication skills, a data-driven approach to developing media strategy, a firm understanding of the media and creative landscapes (digital experience preferred), and an ability to provide concise feedback and organized direction to a diverse set of internal stakeholders and external agency and vendor partners.Role Responsibilities:Day-to-day media lead for GM’s people-based marketing approachSupport the adoption of data-driven, people-based marketing across the organizationDevelop and manage internal roadmap to enable test and learn opportunities and scale best practicesWork very closely with internal martech platform and analytics teams to GM’s people-based marketing activation and measurement capabilitiesManage people-based data budget across brandsWork with external vendors, partners, and industry groups to drive growth of the addressably-targeted media ecosystemLead testing and expansion of targeted creative formats in new channels and tactics (ie. Addressable TV)Develop and manage dynamic creative infrastructure and testing roadmapCoordinate related Media Operations projects with local market teams and agenciesAssist team in staying current across key industry topics in media and technologySupport other core digital media operations activities such as digital ad quality as neededCollaborate across projects with multiple internal teams such as Privacy, Analytics, Legal, Purchasing, etc.Role QualificationsBachelor’s degree in marketing, business, or closely related areas5+ years of experience in digital paid media; agency and/or automotive experienceExperience with digital creative strategy and/or operations preferredAbility to build strong relationshipsAbility to track and manage complex initiatives requiring the input of multiple stakeholdersAbility to listen to and understand the needs of internal/external stakeholders and in turn develop thoughtful solutionsDesire to remain current in the media space through ongoing education and skill developmentStrong presentation skills, including written and oral communicationsAbility to analyze and solve complex problemsExcellent time management skills – the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goalAbility to effectively communicate with global partners as needed and be sensitive to local