Getecsa Hiring for Email Marketing Producer Job at Trabajo desde casa Full Time

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Email Marketing Producer

U.S. Company / 100% Remote position / English required

Our clients marketing team is looking for you! Reporting to the Senior Director of Customer Acquisition, the Email Marketing Producer will work with our Sr. Email Marketing Manager to oversee the management of our Marketing Automation platforms. This individual will co-develop consumer journeys and operational programs for Marketing. You should understand the use of customer lists and database marketing for automating campaigns, optimization, and design effective engagement strategies to acquire new customers and support them with digital marketing journeys.

Role & Responsibilities:

• Implement sequenced email and nurture journeys in Salesforce Marketing Cloud, Klaviyo, MailChimp or other similar tools. This includes coordinating with the marketing team to understand requirements, set up campaigns, create data extension lists, build triggers, and implement lead scoring or profile tagging.
• Manage automation workflows and act as a liaison with development teams or stakeholders to troubleshoot issues with dataflow and triggers.
• Build lead nurture campaigns, scoring, and cadence with marketing managers to effectively move prospects through a demand funnel and through customer onboarding.
• Build landing pages and intake forms for campaigns using 3rd party tools such as Pardot, Instapage, etc. Create segmented approaches using dynamic content and deploy testing for optimizing conversions.
• Maintain database health, ensuring data and email list cleanliness and completeness by leveraging tools in marketing platforms, and 3rd party tools. Support email managers in resolving deliverability issues.
• Create Salesforce Marketing Cloud or Google Analytics reports on marketing and sales effectiveness of campaigns and programs. Analyze performance and make recommendations for improvements, testing, and optimization.
• Segment audiences based on relevant factors

Position Requirements:

• Minimum 3 years’ experience administering, managing, and using marketing automation platforms
  
• Experience working in eCommerce domain
  
• Experience with Exact Target, Pardot, Klaviyo, Salesforce Marketing Cloud, Mailchimp or other similar tools
• Knowledge of HTML with experience building emails including responsive design.
  
• Hands on experience in optimizing campaign performance through A/B and multivariate testing
  
• Hands-on experience building and deploying email campaigns with complex segmentation and personalization logic.
• Experience in building requirements for database queries, list pulls, and data hygiene efforts
  
• Experience managing other third-party marketing programs and web-based applications such as Zapier, Instapage, Moveable Ink, etc. will be an added advantage
• Experience in conducting SQL queries for marketing use is good to have
• Excellent analytical and verbal communication skills