GlaxoSmithKline Hiring for Program Director, Marketing Capability at London, United States Full Time

GSK is on a transformation journey to become the global leader in bringing the best-in-class analytics and insights, to serve the consumer and patient. This strategy is far reaching and will extend to all corners of the business – from Big Data and applications of artificial intelligence in R&D to New Media in bringing to life consumer brands. We approach every challenge holistically, with best-in-class expertise in data, creativity, media, technology, giving us the power to build our brands and transform their business.

Further, GSK has recently adopted a new growth framework called the Repeatable Growth Model (RGM) intended to help the business focus on the levers that will drive repeatable growth through penetration. The framework highlights how meaningful and distinctive brands, alongside where to play choices, innovation, market execution, expert / influencer strategies, consumer understanding all work together to drive category growth.

At GSK, RGM and marketing capability equips marketers and the broader commercial team with the know-how, tools, and language to be able to do their jobs brilliantly. Capability has an outsized role to play in readying the Consumer Healthcare organization for spin, when we separate from GSK and become the world’s largest consumer healthcare company, competing with other FMCGs. The Program Director, Marketing Capability supports the global RGM and marketing capability goal to unlock transformational growth for people and our business through the lens of RGM, helping teams step up and deliver accelerated growth via break-through thinking and action.

The Program Director, Marketing Capability will play a pivotal role in identifying capability gaps across the business, and providing the skills, tools, technology to create, curate and deliver learning programs that meet learners’ needs, in the flow of work. Hence, they must understand the basic principles of learning theory and best practices, and what it means to build a learning culture focused on marketing effectiveness. We need someone who excels at improving operational efficiencies and who is capable of creating positive, meaningful change whilst having a generalist mindset i.e. ability to quickly grasp new concepts and connect the dots . Ideally, the candidate has spent time as a practitioner / consultant in the field of marketing.

The successful candidate will drive consistent capability building and embedding of the GSK “RGM IQ”, in close collaboration with subject matter experts, categories and markets. The “RGM IQ” is designed to ensure that our teams have the capability to deliver the GSK Consumer Healthcare business vision and strategy. It is underpinned by a common language, a robust thinking framework supported by simple set of tools, and collaborative ways of working and that will be deployed across the Consumer Healthcare business globally, to accelerate performance whilst creating a world class Marketing organisation.

Responsibilities

Lead the global RGM and marketing capability agenda with a focus on elevating the capability of business unit and global category teams to deliver and execute the RGM. To ensure elevation is effective, this role will need to ensure that a robust and sustainable approach to capability is developed, deployed and tracked, in line with set KPIs.

This means understanding the capability building demands across the business and ensuring the prioritised supply of solutions to build these capabilities.

Specifically, this role will:

Objectively identify and prioritise skill-building gaps and opportunities, through a deep understanding of the pain-points for BU / category teams, informed by:

• Leadership of the Capability Collective (a forum for connecting with capability builders from across the business)

• Annual capability planning sessions and regular updates to those plans with senior marketers / senior leaders / local capability leads

• Coordination and collaboration between the RGM and Marketing Capability team and other global capability leads within the global marketing organization ( ie CBIA, Expert, DCommerce, COMEX) to ensure seamless delivery of ONE learning experience

• Orchestration across content developers both within Capability, and other Specialist teams at GSK to match demand with supply

• Analysis of data that measures current capabilities and from other sources e.g. the Capability Assessment, mySkills, feedback from participation in learning activities

• Defining ‘what great looks like’ for marketing skills through maintenance of the mIQ Skills Framework and My Capability models, which define the skills and proficiency levels marketers need

Ensure timely and effective access to learning solutions to address capability building needs, by:

• Understanding the leading external thinking on how people learn, and how that thinking applies to GSK CH

• Defining the GSK CH ‘way of learning’

• Embedding that method with the creators of capability building solutions, within and beyond the global Capability Team

• Providing the necessary technology and systems to enable that method

Create an environment that supports a learning culture by:

• Defining what that learning culture should be like

• Providing practical support to build that culture e.g. guidance to leaders to change their behaviours, introduction of new learning methods, changes to how learning content is developed

• Measuring and reporting progress towards the desired learning culture

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Have held a senior Marketing role and led a Marketing function

• Experience in leading cross-functional and geographically dispersed teams to drive change

• Proven track record of leading a robust change agenda that elevates Capability

• Consumer Obsessed with an innate desire to understand WHY consumers behave the way they do

• Marketing in a digital world

• Able to manage many priorities at once, with strong attention to detail

• Able to win hearts and minds in both formal presentations and one-to-one conversation

• A strong passion for People Development

• Proven leadership and networking skills at Global, Regional and Local levels

Why GSK?

Our values and expectations are at the heart of everything we do and form an important part of our culture.

These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

• Agile and distributed decision-making – using evidence and applying judgement to balance pace, rigour and risk

• Managing individual and team performance.

• Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.

• Implementing change initiatives and leading change.

• Sustaining energy and well-being, building resilience in teams.

• Continuously looking for opportunities to learn, build skills and share learning both internally and externally.

• Developing people and building a talent pipeline.

• Translating strategy into action – a compelling narrative, motivating others, setting objectives and delegation.

• Building strong relationships and collaboration, managing trusted stakeholder relationships internally and externally.

• Budgeting and forecasting, commercial and financial acumen.

*This is a job description to aide in the job posting, but does not include all job evaluation details.

As a company driven by our values of Patient focus, Transparency, Respect and Integrity, we know inclusion and diversity are essential for us to be able to succeed. We want all our colleagues to thrive at GSK bringing their unique experiences, ensuring they feel good and to keep growing their careers. As a candidate for a role, we want you to feel the same way.

As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class(US only).

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Please don’t hesitate to contact us if you’d like to discuss any adjustments to our process which might help you demonstrate your strengths and capabilities. You can either call us on 0808 234 4391, or send an email [email protected]

As you apply, we will ask you to share some personal information which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

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We are a science-led global healthcare company with a special purpose: to help people do more, feel better, live longer. We have 3 global businesses that research, develop and manufacture innovative pharmaceutical medicines, vaccines and consumer healthcare products. We aim to bring differentiated, high-quality and needed healthcare products to as many people as possible, with our scientific and technical know-how and talented people. We strive to attract the best people and to create an environment that empowers and inspires. Explore more exciting opportunities by visiting our career site (http://www.gsk.com/en-gb/careers/) .