GoodLife Fitness Hiring For Director of Brand – Remote in Canada at Canada Full Time

Position Description

DIRECTOR OF BRAND

Who is a Director of Brand?

The Director of Brand guides all internal category (department) and external marketing campaigns and is responsible for the overall quality of work produced by the brand (category) marketing team. The director not only takes on a strategic brand development and management, but also keeps one foot in all business units, helping to generate the big ideas, helps guide strategic plan development and execution across all business categories.

What will you be doing?

• Lead and direct category and brand equity marketing and the people requirements of the Department/Teams using provided tools and resources to ensure career development and the successful execution of all key marketing responsibilities and tasks, retention of great talent, and high Associate engagement
• In collaboration with the Creative Director, managing the creative ideation process from brief to concept to completion for the Brand, Categories, and Performance brands– ensuring all communications and brand standards are met
• Review work, troubleshoot and provide feedback to creative team
• Manage and plan annual and category budgets and tacking with category managers
• Responsible for increasing brand love/awareness through strategic marketing plans, brand development, member and non-member engagement strategies in collaboration with the marketing team, business leaders within GoodLife to explain campaign strategies and solutions for specific Marketing activities
• Overseeing pitches and proposals from all partners and agencies
• To act as the main point of contact for all business units – Group Fitness, Partnerships (Workplace Wellness), PT, etc. to work on annual, quarterly and monthly brand marketing plans with oversight of the marketing calendar
• Manage the tangible and intangible properties of our GoodLife brand / sub brands. The tangible aspects include the product’s service, packaging, logo, associated colors, creative formats, media planning etc.
• This position supports how GoodLife is perceived in the market and what strategic initiatives/tactics are needed to fulfil our goals
• Using all available data as well as the experience that the members or potential members have had with GoodLife to support the goals and help improve our product/service

Do you have what it takes?

• College diploma in related field
• UX journey and branding across all digital experience elements as asset
• 6+ Years as “lead” in the Marketing or Creative Industry
• Understanding of brand management and brand strategy roles with ability to manage, lead, motivate and develop a team
• Capability to develop category and business plans and orchestrate cross function cohesive inputs and collaboration
• Able to prioritize/manage projects and budgets allocated to categories across the business
• Stellar communication, presentation skills
• Elevated soft skills to inspire creativity and work well with different personality types
• Ability to juggle various projects with different brand, marketing & creative elements and scope
• Excellent communicator that can express their views while also taking an objective approach.
• A passion for the fitness industry and the drive to identify, explore and deliver new opportunities for GoodLife.
• A results-oriented problem solver that thinks outside of the box, challenges constraints.
• A strong collaborator that can build and maintain great cross functional working relationships, internally and externally.
• A customer-oriented mindset with the ability to understand and balance multiple stakeholders needs and impacts.
• Business / technical knowledge of the Canadian health/ fitness landscape and trends
• You are curious, hungry and a leader

What’s in it for you

• Ongoing training and development to ensure a long and successful career path
• Career advancement opportunities
• Competitive Total Rewards Package
• FREE Fitness membership
• Fun and energetic atmosphere to come to every day!

At GoodLife Fitness, we are committed to fostering an inclusive, accessible environment, where all employees and members feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. We are committed to meeting the accessibility needs of persons with disabilities in a manner that respects their dignity and that is equitable. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.