Harman International Hiring for Trade Marketing Specialist Job at Ciudad de México Full Time

Trade Marketing Specialist

Job Description

A Career at HARMAN

We are ONE HARMAN. We are greater than the sum of our divisions or brands. We proudly talk about our many iconic brands and describe how our technologies are transforming the car, the workplace and everywhere in between. We work hard. We create useful, playful, beautiful things. We strive for excellence, and we aim to win as a team. No matter the position, every employee at HARMAN is expected to demonstrate our core competencies: leadership, change-orientation, collaboration, judgment, and a results-driven mindset. At HARMAN, we expect brilliance. You can expect a career full of brilliant possibilities.

Position Summary:

Trade marketing managers focus on developing and overseeing all aspects of an organization’s marketing activities. Trade Marketing Managers to drive the success of effective marketing, advertising, and promotional activities of the company. An ideal candidate is an exemplary team leader, is very strategic, knows the market and consumers well, and has experience driving growth.

Trade marketers are responsible for local brand development and selling to companies who can then distribute to their customers. Their target audience will include distributors and retailers who can get the product in front of consumers.

Some everyday tasks in the position include developing and implementing well thought out marketing strategies, like product launches and loyalty programs, that increase success rate and brand perception.

General job responsibilities may involve representing an organization at relevant industry tradeshows, designing unique plans for individual products, and overseeing and analyzing new product launches. Trade marketing managers can advise on appropriate promotional procedures established from customer data analysis and current trends. They may oversee a team of personnel that assists them in implementing marketing strategies. Trade marketing managers may also advise retail store locations on methods for in-store solutions and consistently monitor if these methods are effective.

Job Responsibilities:

• Creating and implementing the trade marketing strategy

• Building relationships with key suppliers, identifying new revenue opportunities

• Managing the promotional plan, identifying new promotional opportunities

• Working closely with the marketing team to commercialize brand plans, looking at pack formats, pricing and promotions

• Developing commercial toolboxes, including sell-in materials for the sales teams, and in-store (POS) materials for the retailers

• Coaching and supporting the sales teams to execute effectively with customers

• Managing the trade spend and allocating the Advertising & Promotion (A&P) budget across all channels/customers

• Segmenting the customer base and working closely with P&Ls to optimize channel strategies and maximize ROI

• Coordinates Merchandizing efforts in tandem with the regional sales managers

• New product introductions & promotional activities, organizing events and product exhibitions

Key Skills:

Creativity is one of the most essential skills for a trade marketing manager since they are responsible for designing and implementing an organization’s marketing strategy. Trade marketing managers should have strong project management abilities in order to effectively oversee an organization’s strategy, including creating marketing materials and attending trade shows. Excellent interpersonal skills are valuable for collaborating with colleagues, overseeing personnel, and representing an organization at trade shows. Trade marketing managers will need strong analytical abilities in order to analyze customers’ purchasing habits and desires and develop effective ways for an organization to engage with them.

• Good teamwork skills, interpersonal skills and adaptability and resilience

• Communication Skills and Networking Ability in English and Spanish

• Excellent Organization and Planning Skills

• Build effective working relationships with a variety of different stakeholders

• Generate actionable insight from a range of data

• Understand and segment a customer base

• Develop and sell concepts based on data and insight

• Understand and manage budgets and P&Ls

• Manage multiple projects simultaneously

• Support, coach and educate in an effective way

• Develop and implement a plan, and continuously adapt to optimize results; Develop marketing strategies aligned with the brand strategy

• Act as the key liaison between product development , sales and buyers

• Maintain customer relationships for future purchases

• Cultivate programs that ensure products sell in-store and on line:

• Initiate and develop strong business relationships with key decision-makers among the all trade accounts and provide high standard of customer service continually. Evaluate key opportunities to develop account objectives to achieve sales, margins, and market penetration.

• Commercial Awareness

• Strong attention to detail

• Creativity and writing skills

• Numerical skills with excellent analytical skills.

• Basic IT skills

• Good communication and

• Attention to detail for precise analysis of data.

• Critical thinking and problem-solving skills.

• Ability to work under pressure and motivation to succeed in a competitive environment.

• Project management

Basic Qualifications:

Trade marketing managers to have a bachelor’s degree with a minimum of 3-5 years experience in trade marketing.

Highly proficient in Microsoft Office suite, specifically Excel,

Knowledge in Google Analytics, FaceBook Adds

Strong written and verbal communication skills in English and Spanish

Must have a high level of computer literacy

Detail-oriented

Strong organizational skills

Strong follow up skills

Preferred Qualifications:

Candidates must have the ability to prioritize and multi-task in a high-energy environment. Ideal candidates will have a strong desire to learn and be comfortable collaborators. The role will typically also involve a great deal of digital and online marketing work, As such, executives may need to look at analytics and come up with appropriate courses of action, produce written and multimedia content and manage pay-per-click (PPC) and programmatic advertising. As such having a familiarity with and knowledge of digital and online marketing methods is beneficial.

Eligibility Requirements:

Willingness to work in an office in CDMX.

Willingness and availability to travel 15% of the month

Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.

About HARMAN International

HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd. HARMAN is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans and individuals with disabilities are encouraged to apply. HARMAN offers a great work environment, brilliant career opportunities, professional training and competitive compensation. Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with HARMAN!

HARMAN is an Equal Opportunity /Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or Protected Veterans status. HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation. (www.harman.com)