Health Education England Hiring for Performance and Optimisation Analyst Job at Leeds, England , UK Full Time

Health Education England (HEE), the workforce training and education arm of the NHS, is seeking a Performance and Optimisation Analyst to take up a key role in the Innovation, Transformation and Digital Directorate. The post holder will work closely with the National Website Platform (NWP) service delivery team, subject matter experts, content and marketing teams to enhance user experience and improve performance of digital products and services.

The NWP is a new service being developed to transform a patchwork of legacy website technologies, with no consistent user experience, into a modern digital experience platform, enabling more responsive and flexible customer service.

The platform will aim to connect our many varied professional, trainee and public users (health & social care professionals and trainees, policy & decision makers, researchers and academics) with the HEE services and information they need for the progression of their own training, and for the delivery of excellent healthcare and health improvement to the patients and public of England.

This job description is not exhaustive and may change as the post or the needs of the service develop. Such changes will be subject to consultation between the post holder and their assignment manager and, if necessary, further job matching or evaluation.

Please refer to the essential/desirable criteria listed below to assess whether you will be a good fit for this post.

• Identify & test new technologies and practices to improve conversion rate performance, organic growth, consumer engagement, delivery against key metrics.
• Feed insight into the business units to drive improved engagement with their products and services.
• Devise and implement strategies for measuring the performance of HEE’s web based products and services, primarily delivered via the NWP.
• Manage key conversion points in the marketing funnel
• Analyse and optimise landing pages, website calls-to-action (CTAs), and lead-generating forms
• A/B test and continually measure the performance of CTAs
• Collaborate with teams responsible for blogging, email marketing, social media, in order to optimise each conversion path
• Optimise HEE’s marketing’s conversion paths
• Increase conversion rates and drive engagement with our products or services.
• Optimise the lead-to-customer conversion rate
• Increase funnel marketing efficiencies

The post holder will work closely with the National Website Platform (NWP) service delivery team, subject matter experts, content and marketing teams to enhance user experience and improve performance of digital products and services.

The post holder will be expected to be flexible and will likely be required to work across the many different areas of Health Education England as business priorities and demands change.

Remote working within the UK is permissible, with the occasional team meetings at one of HEE’s offices.

You can find further details about the job, organisational structure, recruitment profile, expected outcomes and benefits information in the attached Job Description and other supporting documents.

If you like what you have read and think you have the skills and experience, we need then don’t delay, apply today! We get lots of applications for our roles and sometimes have to close our posts early. Don’t miss out!

Salary Progression

Applicants will commence at the bottom of Band 7 with a full-time starting salary of £40,057, with pay step increases after 2 years’ service and 5 years’ service.

For posts based in Inner London, the above salaries will include the additional supplement of 20% of basic salary, subject to a minimum payment of £4,608 per annum and a maximum payment of £7,097 per annum.

This is offered in accordance with NHS Terms and Conditions and is based on office location.