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HP Hiring for Marketing Automation Intern (Consumer Marketing program) Job at Zapopan Full Time
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About HP
About Us
Innovation is in HP’s DNA. From our origins in a Palo Alto garage in 1939, to our current position as one of the world’s leading technology companies, HP has grown to become a leader in technology and corporate culture, inspiring innovators and entrepreneurs around the globe.
HP brings together a portfolio that spans printing, personal computing, software and services to serve more than 1 billion customers in over 170 countries. We are committed to fostering a diverse and inclusive workplace that attracts exceptional talent and to supporting our employees to succeed at all levels. We dream in over 35 languages and share one mission: to engineer experiences that amaze.
Join us for 8 months paid internship designed to let you apply your classroom learnings to real world challenges. Our internships have a thoughtful balance of big meaty projects (no paper filing here!), networking, executive speakers, community involvement and fun!
About you
Creative Genius. You exist outside the box; your thinking and creativity are as varied as your approach to solving problems.
Passionate. You are passionate about marketing great products and user experiences and can inspire passion in others to create a shared vision that people can adopt as their own.
Data Driven. You do not hide behind standard practices but inform your design decisions and refine your work based on data.
Crave Ownership. You take accountability and do not expect someone else to make the tough decisions for you. You take responsibility when things don’t go as planned, but never fail to share your successes.
Cultural Sensitivity. You are sensitized to the cultural differences around the world and factor it into your design thinking.
Results Oriented. Performance is your heritage, and you deliver results regardless of the program, resources and scale.
Responsibilities can be, but not limited to:
Contribute to the development of the consumer marketing strategy
Partner cross-functionally to ideate, prioritize, and deliver frictionless customer experiences
Develop business case analysis and validate products and services with end customers
Create buy-in for the marketing vision both internally and with key external partners
Act as an HP Brand Ambassador and reinforce the brand at every step of product development and delivery
Direct responsibilities will vary based on hiring manager and the Marketing organization of the internship
Education
MBA students with 1st year completed, Computer Science or Marketing focus.
Job Description
Overview:
Learn and grow within HP’s Marketing Ops organization. Marketing Ops helps Marketers think, create, do, and deliver HP’s customer experience strategies and big brand/sub brand campaigns. In this role, over the next 8 months, you will be assigned to work on different projects in the MarTech space. These assignments will be something you will own end to end and grow in your learning and contributions to the team, Marketing and HP.
For Marketing Ops, we are transforming Marketing, especially digitally, through simplification, elimination, and automation of how we work. Your role to support the consumer marketing technology can take several opportunities, from process improvement to data analyst or technology development. MarTech team is focused on developing HP’s marketing technology to support marketing teams around the world, and you will partner with technical experts to learn and develop marketing campaigns in Salesforce Marketing Cloud.
Responsibilities
Specific Details:
A new team is being developed to drive dramatic improvements in the consumer marketing space. We use Salesforce Marketing Cloud to enable marketing campaigns through several channels (Social Media, Email, Landing Pages, SMS, etc.) for all HP marketing efforts around the world. You will get exposure to the newly created content, build campaigns, and enable them programmatically. In this role, you’ll learn coding (HTML and SQL) and you’ll see real-time the results of your implementations. You will learn and focus on digital marketing KPIs to monitor performance across initiatives.
Skills Required:
Someone with a lot of attention to detail and ability to prepare summarized information.
Someone that is able to see the big picture and critically think about how to improve things. An interest in process improvement/green belt certification would be great.
Someone that has some basic technical skills (HTML, SQL, or other marketing technology).
Education and Experience Required:
University students enrolled in a master’s advanced degree program with a Marketing or Computer Science focus.
Bachelor’s degree and/or 1st year of master’s program completed.
About HP
You’re out to reimagine and reinvent what’s possible—in your career as well as the world around you.
So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next. We’re in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference.
HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.
Our history: HP’s commitment to diversity, equity and inclusion – it’s just who we are.
From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative and that helps grow our bottom line. Come to HP and thrive!
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