We are looking for a Paid Search Coordinator to support US HP.com e-commerce SEM (search engine marketing) and CSE (comparison shopping engine) teams. The Paid Search Coordinator will primarily be responsible for securing, managing, and ensuring fulfilment of marketing co-op funding allocations from key partners and suppliers for media campaigns, including all related branding, creative, and financial reporting requirements. In addition, the Paid Search Coordinator will support the Paid Search team with mission-critical financial and vendor-specific tasks, as well as a variety of ad-hoc requests, providing an excellent opportunity to not only learn more about Paid Search as a digital marketing field but gain firsthand experience in a rapidly-evolving industry.
Expected Responsibilities:
Marketing Co-op Funding
Submit quarterly plans and deliver required (POE) proof of execution at conclusion of media campaigns
Submit new partner and supplier funding proposals along with performance estimates
Manage creative asset approvals prior to media campaign launches
Track media campaign launches and pacing to budget allocations
Vendors
Work with HP’s Global Procurement to onboard new vendors
Submit all vendor PRs (purchase requests)
Guide approval of POs (purchase orders)
Track vendor invoices versus open POs
Monitor PO budget limits and end dates
Submit PO limit extensions if required
Finance
Quarterly media spend tracking versus budget
Invoice tracking, approvals, and payments
Monthly invoice accruals and bookings
Education and Experience Sought:
Bachelor’s degree in Business Administration, Communications, Economics, Finance, Marketing or related field
Basic knowledge of the online space (web, email, search, social, chat, video, podcasting, blogging, e-commerce)
Proficiency in Microsoft Excel and PowerPoint; Microsoft Teams, Google Sheets and Google Slides is plus
Other Knowledge and Skills Sought:
Positive attitude and willingness to work in fast-paced team environment is a must
Highly detail-oriented, strong communication and organizational skills
Desire to learn more about Paid Search and digital marketing is a plus
Basic knowledge of Internet principles and e-commerce is a plus
Ability to link interactive plans and activities to business results
Analytical mindset, in terms of measurement and forecasting
About HP
You’re out to reimagine and reinvent what’s possible—in your career as well as the world around you.
So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next. We’re in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference.
HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.
Our history: HP’s commitment to diversity, equity and inclusion – it’s just who we are.
From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative and that helps grow our bottom line. Come to HP and thrive!
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