IKEA Hiring for Country Communication and Media Manager Job at Ciudad de México Full Time

The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them.

We are determined to bring a little bit of Sweden to Mexico.

Job description

I use the IKEA business priorities, knowledge of our range, online and offline consumer trends, my national market, competition and my customers’ living situations to drive and develop solutions now and in the future in my country. I lead and inspire the Advertising, PR and Catalogue comms function to achieve comms excellence, sales growth and profitability. I contribute to the business development using my specialist knowledge. I support in meeting the marketing KPIs set for the country through assigned marketing channel ownership.

Responsible for the development of Advertising (Offline and Online Display Banners):

• Plan and manage the production and implementation of external communications, while ensuring that all materials are in line with the IKEA Concept documentation.
• Ensure optimal reach and frequency spends across online display platforms buys with accurate delivery to the intended audience in the most effective online channels while meeting KPIs set.
• Work closely with SO and Local marketing, SO Sales, and e-commerce, IKEA Food teams to ensure accuracy of products and information and achieve business and commercial goals, drive web and store visits, increase home furnishing interest and elevate awareness / personality of the IKEA brand.
• Contribute to evaluating external advertising media opportunities & proposed store activities by the Local Marketing & Communication Managers in the country. Assist in partner collaborations that supports the advertising campaign, staying locally relevant and achieves business goals such as visitation and average ticket.

Responsible for Catalogue and Brochure production and distribution:

• Responsible for the completion of all Catalogue and Brochure spreads for the country from the country’s production timeline with accurate, consistent aesthetic considerations accurate and of a high creative quality, by following global typographic guidelines in modifying Catalogue & Brochure artwork with country content, until a smooth delivery to households and stores.
• Preparing effective catalogue coverage by consolidating all catalogue distribution areas for stores based on business and visitor potential (or other factors where applicable) through working with expansion team and planning with local distribution vendors

Responsible for the (Commercial) Public Relations function:

• Manage the development of country’s Public Relations campaign delivery through the message house, key focuses and mandatories. Secure country level relationships with media.
• Manage IKEA product recalls and the development and pricing coordination of collection press kits for the country.
• Lead the PR agency and be responsible for media content and oversee that the local media receives releases and up-to-date, accurate information about IKEA including Conceptualising, plan and execute PR events, media launches, media interviews as necessary to secure strong engagement with the media for each campaign launch. Management of all spokesperson, interviews and press conferences for the country. Together with Corporate Communications, assist to ensure that the country crisis plan is followed so that the team is well prepared to handle media crisis e.g. products that are of fault and might cause injury to customers etc.
• Tracking PR coverage and share of voice monthly versus competitors for the country.

Budgets and Translations service:

• Responsible to secure the planned marketing budget to commercial calendar and to ensure accurate year-to-date marketing spent to BN and Finance on monthly basis. Manage the process and quality of translations for country (where applicable).
• Contributor to contract negotiation in the market relating to the function.
• Secure purchasing in your function is made according to the principles defined in the Procurement Policy: Operational participation in procurement projects. Compliance of sourcing requirements, IWAY Working Method and signed agreements.

Qualification

• Knowledge and experience in marketing and branding, conceptualising campaigns, logical abilities, and copy-writing.
• Knowledge and experience of offline and online channel’s guidelines and understanding of each media technicalities.
• Flair in public relations and socialising skills to cultivate good media relations and represent the brand when needed. Version 1.0 Last updated on 27-Apr-2020.
• Knowledge of print production and postage to facilitate catalogue and brochure production and distribution.
• Deep knowledge of trends, proven solutions, translating global into local market relevant solutions that influence home furnishing and retailing.
• Expert knowledge of operational plans and goals as well follow up on KPIs.
• Knowledge of job-related software
• Knowledge of IKEA concept, brand objectives, values and vision, tone of voice, leadership capabilities.
• Knowledge of customers’ living situations as well as their needs and frustrations in their everyday life at home in order to translate that into strong messaging.
• Budgetary experience – evaluate, monitor, follow-up and adjust as needed
• Meticulous and ability to work in fast moving stressful environment and deliver business goals. Ability to take holistic view of the organisation and identify business opportunities.
• Flair for content production, copy writing with IKEA’s twinkle in the eye messages with good eye for creatives and layouts.
• Driven by generating efficiencies, customer insights, trends and media effectiveness, in line with agreed metrics, KPIs and ROIs.
• Strong ability to communicate and share creative ideas, concepts and solutions and combine commercial, aesthetics and practical skills.
• Has the customers’ interest at heart, be service minded and have a great sense of urgency.
• Good leadership capabilities including ability to lead peers and stakeholders while communicating in an inspirational way with IKEA tone of voice.

More Information

This position is based in Mexico City and offers a rare opportunity to be part of the establishment of IKEA in a whole new market. You will get a chance to push boundaries and influence the direction of IKEA in Mexico. All as part of a caring and open culture where we live our values, work hard, have fun and operate with a long-term perspective. Because here opportunities arise and growth follows.

If you are interested to be a part of our team apply here!

Please send your CV in English.