Informa Hiring For Digital Marketing & Analytics Executive at Singapore Full Time

We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

JOB SUMMARY:

We run B2B trade shows in the market. As a member of the marketing team, this role will be responsible for the planning and implementation of digital marketing campaigns to achieve business targets and objectives. It is also an important role in managing marketing database for effective marketing programs to attract the right visitors to attend the trade shows.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Support the development, execution and analysis of digital marketing campaigns for our exhibitions (digital and physical)
• Drive content creation across digital channels, including but not limited to: social media (Facebook, Instagram, WeChat, YouTube), website, email campaigns and media channels
• Manage agencies and partners to develop social media content and own the social content calendar
•   Execute media plan and marketing communications materials
• Update and/or create relevant website content
• Assist Event Director in organising events and functions, prepare event management logistics
• Work closely with advertising, media agencies to enhance the marketing campaign process
• Analyse digital & social media data to provide strategic & actionable insights and optimise ROI
• Manage the collection and analysis of marketing data captured across channels and databases
• Identify timely, meaningful and business-centric insights that will inform our targeting strategy and raise effectiveness in marketing spending
• Provide findings and generate reports that answer complex business questions in a visual way
• Coordinate the data management process with other divisions / vendors 
• Support other general marketing tasks as per assigned

We know that sometimes the ‘perfect candidate’ doesn’t exist, and that people can be put off applying for a job if they don’t fit all the requirements. If you’re excited about working for us and have most of the skills or experience we’re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.