Informa Hiring For Senior Digital Marketing Executive at Singapore Full Time

We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

ROLE SUMMARY:

As part of the Business team, this incumbent would plan and execute marketing activities, measure performance of all marketing campaigns, identify trends and insights for our products/services.  The incumbent will work closely with internal and external parties from our focus industries to deliver contents of high professional standards.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

·         Design and implement digital marketing initiatives to achieve business objectives

·         Drive website traffic, brand awareness, customer engagement and increase the leads number through existing digital marketing channels and online platforms

·         Develop marketing materials for website and social media, monitor performance and results

·         Work with internal and external parties to deliver contents of high professional standards

·         Explore and evaluate new digital marketing channels suitable for our services and market segments, and proactively bring in new ideas and update market trend

·         Gather market intelligence and researches to gain customer insight

·         Analyse media performances with different tracking tools such as Google Analytics

·         Generate reports and Drive analysis and recommendations regularly

·         Handle events, customer survey, offline projects & campaigns

·         At least 5 years of work experience in related field with a minimum of 3 years in digital marketing

·         Degree holder or above in Marketing / Advertising / Business or related discipline

·         Practical hands-on project management experience in campaign management and marketing automation within B2B environment

·         Experience with leading marketing automation tool such as Eloqua/Marketo is highly preferred

·         Hands-on experience with one of these analytics and reporting tools is a must – Adobe Analytics / Google Analytics

·         Experience in e-commerce platform, marketing agency and exhibition industry, is an advantage

·         Ability to prioritize and execute tasks under pressure and meet tight deadlines

·         Ability to work both independently and collaborative environment

·         Strong attention to details and ability to manage numerous projects simultaneously

·         A self-motivated and innovative person who stays abreast of digital marketing trend and best industry practice

·         Excellent command in written and verbal English and Chinese

We know that sometimes the ‘perfect candidate’ doesn’t exist, and that people can be put off applying for a job if they don’t fit all the requirements. If you’re excited about working for us and have most of the skills or experience we’re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.