**Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world’s third largest leading premium spirits company … where each employee is treated like family and trusted with legacy. With our greatest assets – our premium spirits and our people – we’re driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.**
**Global Brand Manager Jim Beam Masterbrand**
The following position is open in New York, United States.
**What makes this a great opportunity?**
This Masterbrand Global Brand Manager Role on Jim Beam is an opportunity to work on the #1 Bourbon in the World & BSI’s #1 Brand. The role will entail true global leadership across key markets such as the US, Germany, Japan, Australia, India, Brazil, Mexico, GTR & China. Join us on our mission to bring relevance and meaning back to this 227 year old brand and bring the next generation of American Whiskey drinkers into the category.
**Role Responsibilities**
– **(Gemba) Insight:**
– Analyze and make recommendations on competitive activities
– Contribute to quarterly brand updates and business reviews
– Oversee budget management and forecasting process, including ROI evaluation
– Assist with strategic and annual brand planning by leading key elements of plan and working with our Regional Brand Teams to build locally relevant marketing plans
– Lead strategic liquid and product discussions
– **Brand Foundations & Stewardship:**
– Provide global brand strategy guidance and brand governance information to markets’ Brand and Commercial Marketing teams
– Facilitate exchange of information (competitive, regional insights, inventory, etc) and stay abreast of brand needs with regular touchpoints with markets’ Brand and Commercial Marketing teams to ensure national plans are created in adherence to brand led, market fed strategy
– Develop trade promotion materials (sell sheets, education materials, etc.)
– Build relationships with cross-functional partners, including Innovation, Insights, Finance, PR, etc
– **Strategy & Planning:**
– Working with the Director in the development & sign-off of the Brand’s 3 Year Growth Plans, working collaboratively with cross-functional team and global PBMC’s
– Support new product development and campaign execution, including go-to-market strategy and asset/programming creation
– **Experience Design & Delivery:**
– Build the experience plans and launch plans for each of the brands – the overall approach to bringing to life the brands in market and determining the right set of touchpoints to do so. Lead creative briefing, creative reviews, agency management, and a cross-functional team in developing those final plans.
– Lead elements of the launch plans for the new brands inclusive of digital, social, website, PR, experiential, and other touchpoints.
– Work closely with the Digital teams and e-commerce teams to build digitally-oriented plans that take advantage of new market realities
**Qualifications & Experience**
– 4-8 years’ consumer marketing experience. Global CPG, luxury brands or spirits experience preferred
– Bachelor’s degree in marketing, business or related field required and MBA preferred
– Experience building and growing premium brands, preferably in alcohol beverage category,
– Experience with agency management
– Demonstrate a digital first approach to brand building
– Experience in digital content development, website strategy, eCommerce, Direct-To-Consumer, CRM preferred
– Strategic thinker
– Strong quantitative and qualitative analytical skills
– Ability to draw conclusions from data and extract meaningful insights to tell a story
– Excellent written and verbal communication skills
– Experience working with supply chain to understand short- and long-term tradeoffs
– Team player with collaborative style with a listen first approach
– Culturally sensitive, proven ability to build credibility and excel in a global environment
– Able to work well in a fast paced, cross-functional environment, and navigate ambiguity
– Able to manage multiple projects simultaneously and complete projects in a timely manner
**Salary Range**
The salary range for this role is a base salary of $100, 000- $125, 000 along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. Salary range is commensurate with candidate’s location, experience and skillset.
At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.
**Nearest Major Market:** Manhattan
**Nearest Secondary Market:** New York City
Equal Opportunity Employer – minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
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