Kia México Looking for Marketing Coordinator (ATL) at Ciudad de México, México Full Time

KIA has a long history of making cars, for over 75 years, we have been putting people on the move. We have proudly delivered solutions that help people move from one location to another, connecting them with each other, and bridging physical and emotional distances between them. As you can see, movement has always been at the heart of our brand, and moving people at the core of our business, and it will remain like this in the future.

Overview of the position:

Develop ATL and Digital media plans according to the Marketing Plan in order to secure brand image, visibility and awareness.

Typical tasks:

• Develop and create campaigns for the launch of models aligned with business objectives
• Development of materials for traditional and digital channels
• Develop ATL and Digital media plans for launch, maintenance, and promotion campaigns, stablishing the optimum media mix to the effective reach of KPI’s
• Negotiate with media agencies and partners (benefits, activities, and prices)
• Control ATL and Digital channels operation through the correct manage with agencies and partners for OTV/PTV, OOH, Digital (Social media, google ads, programmatic) to ensure highest level of execution
• Monitor, analyze and report ATL and Digital media metrics to improve strategies for continuous improvements

Qualifications

• Marketing or Communication degree or similar
• Knowledge in IBOPE and Digital Media and social Platforms
• +6 years of experience in similar areas
• Advanced English
• Analytic and communication skills

Reforma, CDMX