Objetivos
As Performance Marketing Manager you will be in charge of developing and implementing the performance marketing strategy to ensure its effectiveness and maximize return on investment. In particular, you will manage Facebook and all other social media campaigns and day-to-day related activities. Responsible for the business’s day-to-day tactical operations and also support of sales and marketing analytics in order to drive performance improvements. Your mission is to ensure Lamudi to be the most efficient platform to get the most qualified leads for clients based on best performance marketing strategies.
Responsibilities:
Management of the online performance marketing campaigns for Lamudi’s clients both agents and developers and also for Lamudi transactional internal team.
Taking care of the general setup of the online marketing campaigns both classifieds and transactions
Taking care of the optimization of the marketing campaigns across all channels (Facebook, IG, LinkedIn, Twitter, SEM, GDN, aggregators, recommendation systems etc.)
Partial responsibility on budgets and spent under supervision of the Performance Marketing Director and the country CEO
Campaign performance reporting responsibility
Training on SEM campaigns, Lifull and everything related to Performance Marketing as well as Coaching the team for getting higher results in lead generation
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