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Singapore
Lazada Hiring For Senior Manager, Regional Social-Marketing at Singapore Full Time
Continuously optimise a robust social media strategy to build on Lazada’s positive brand affinity
• Conversant with the latest trends and best practices of social media to become the best-in-class social media marketer
• Drive ideation and research to develop an aligned content and media strategy to achieve overall targets in the awareness and consideration phases
• Conversant with social media analytic tools to develop and implement a competitive monitoring plan, including gathering of insights for monitoring and optimisation of overall social performance for all countries
• Conduct detailed analysis of social performance and make actionable recommendations for both short-term and long-term perspectives
• Be a beacon of social content inspiration for all countries
• Conversant with the latest trends and best practices of social media to become the best-in-class social media marketer
• Drive ideation and research to develop an aligned content and media strategy to achieve overall targets in the awareness and consideration phases
• Conversant with social media analytic tools to develop and implement a competitive monitoring plan, including gathering of insights for monitoring and optimisation of overall social performance for all countries
• Conduct detailed analysis of social performance and make actionable recommendations for both short-term and long-term perspectives
• Be a beacon of social content inspiration for all countries
Support key partner campaigns and brand campaigns
• Coordinate with both agencies and internal stakeholders including but not limited to Branding, Creative, Communications, Analytics and Commercial teams to produce robust end-to-end social activations and campaigns
• Ensure best-in-class project management practices are employed to delivery high quality work within strategy, budget and deadlines
• Conduct detailed and meaningful post campaign analysis and iterate by providing recommendations for strategy, content and media
